One of the most common misconceptions about personal branding is that you have to become something you’re not. That you need to fake it, or mass produce social media content, or do some other bullshit things to promote yourself.
This is simply not true.
Personal branding is a lot like self-development in that self-knowledge leads to increased success. But just like self-development, it requires hard work and the help of experts who’ve “been there.”
That’s what I do. I help writers, creatives, entrepreneurs tap into what makes them so irresistible to their Ideal Market and how to reach them more effectively, all while remaining true to who they authentically are.
I can help you clarify your vision, understand your strengths and innate talents, and most importantly what sets you apart, and also what sets your soul on fire. I help through a variety of approaches:
If you’re curious, but not ready to say hello, I encourage you to sign up for my weekly email where I share quality tips, insights, and resources for you, as you pursue your creative dreams.
I am the former owner and Creative Director of Lucky 19, a branding and design firm that specialized in brand strategy, research, marketing, and exceptional design for small business. I’ve also had an eco-friendly children’s clothing line and a wine card business. Most recently I was the founding Brand Director for BinderCon, a national literary conference.
These days I use my creativity and expertise to help creative folks brand themselves and their businesses.
To get a feel from my brand strategy and marketing expertise, you don’t have to take my word for it.
She’s a genius – you will not be disappointed!
She is always a joy to work with, and great at what she does. A clear communicator and a great team player, always working toward the grand vision desired but using her own know-how to create clear great looking and functioning work.
She is a leader of the best kind: an addictive, loveable personality and a serious, tactful mind, she imbues trust and confidence in all her clients and partners. Not only that, but she’s a great marketer, too, with an alchemistic ability to create brands or ideas that are pure gold. Highly recommended.
Andrea has a fantastic way of taking in the information, ideas and goals of our emerging project and distilling all of it into a clear brand, exciting image and successful campaign.
Ms. Guevara provided exceptional consulting services by creating, leading and implementing a marketing plan involving the launch of a new business venture. She created an effective marketing and advertising campaign using multiple communication mediums which were designed to reach a specific target audience. Her understanding of the technology and target audience enabled her to develop a campaign, content and website design that not only reached the audience but also prompted then to take an action. Most importantly, Ms. Guevara implemented tools to track and monitor the effectiveness of the various elements of the campaign. Thanks for all your support Andrea!
Unfortunately, Andrea is missing one thing… a cape.
She is super-creative, super-personable, super-talented, super-knowledgeable, super-business, super-super. When Andrea jumps on a project you don’t just get standard designs or standard ideas, you get super-designs and super-ideas.
Will someone please sew her a cape.
Andrea is a savvy and helpful instructor who really helped me get a better grasp on my brand and how to use it in marketing myself.
Andrea is incredible. I’ve been struggling to figure out my brand, and this course was exactly what I needed: thorough, detailed, and hands-on! I cannot recommend this course or Andrea as a consultant/advisor/mentor enough! Make no mistake, she’ll push you to think about things and be honest with yourself, but she supports you the whole way.
Andrea has an excellent eye for unique branding approaches for writers! Thank you for all the insight and recommendations!