
You’re not a brand.
Let’s take what’s incredibly awesome about you
Personal branding for Women Leaders.
When you hear the phrase “Personal Branding” does it make you feel like you need to become an Instagram Influencer to make a living? Let’s get one thing straight: social media, websites, books, etc. are all just tools. You do not need to morph yourself into someone you’re not. You don’t need to fake it, or mass-produce social media content, or do some other bullshit things to become a legit brand.
Good personal branding is actually a lot like self-development in that self-knowledge leads to increased success. But just like self-development, it requires hard work and the help of experts who’ve “been there.”
That’s what I do. I help women tap into what makes them so irresistible to their Ideal Market and understand how to reach them more effectively, all while remaining true to who they authentically are.
Personal Branding Articles



Why Branding is So Important for Writers and Creatives


How do I get started branding myself?

Q & A:
What are some of the mistakes to avoid in branding yourself as a writer?
What are some of the mistakes to avoid in branding yourself as a writer?

Should I have a book or author photo as my profile picture?

Should I establish a brand for my book or myself?
“Working with Andréa is a profound experience. While most brand strategists offer mass-produced, superficial advice, Andréa challenges you to dig deep into your creative identity, articulate your unique gifts, and communicate them to your target audience. Don’t be surprised if this work on your brand spills over into all aspects of your life—getting to know who you are and what you really want to achieve is a powerful invitation to make all kinds of positive changes. Andréa’s warmth, sincerity, and good humor make her a joy to work with. She is the real deal and worth every penny!”
Personal Branding Workshops & Courses
Create an Effective Elevator Pitch for Your Personal Brand
ONLINE & IN-PERSON WORKSHOPS
Learn how to hush your inner critic and tap into what makes you awesome so you can introduce yourself with confidence!

Authentically Awesome
Personal Branding for Writers
ONLINE COURSE
Learn how to build your writing career in a way that feels absolutely authentic to you.
Clients & Students Say…
She is a leader of the best kind: an addictive, loveable personality and a serious, tactful mind, she imbues trust and confidence in all her clients and partners. Not only that, but she’s a great marketer, too, with an alchemistic ability to create brands or ideas that are pure gold. Highly recommended.
Andrea is incredible. I’ve been struggling to figure out my brand, and this course was exactly what I needed: thorough, detailed, and hands-on! I cannot recommend this course or Andrea as a consultant/advisor/mentor enough! Make no mistake, she’ll push you to think about things and be honest with yourself, but she supports you the whole way.
Unfortunately, Andrea is missing one thing… a cape.
She is super-creative, super-personable, super-talented, super-knowledgeable, super-business, super-super. When Andrea jumps on a project you don’t just get standard designs or standard ideas, you get super-designs and super-ideas.
Will someone please sew her a cape.