Learn the Essentials of Author Branding
Branding has the power to help you take back more control of your career. Learn how.
In this 90-minute workshop you’ll learn:
- What branding is & how it can change your career
- The difference between branding vs. marketing, platform, & PR
- How today’s publishing industry works & how you can leverage your brand
- The Anatomy of an Author’s Brand
- Storytelling in Branding
- Map out your first plan for your brand & career
“Andrea is a gem. Her depth of experience and practical guidance has been inspiring to our MFA students. Her class was smart, clear, simple, and useful. Students walked away with a defined path for how to market themselves and how to overcome imposter syndrome, that dreaded self-doubt that nips at our heels as writers and artists.”
“One of the smartest things I have ever done professionally was hire Andrea Guevara in advance of the release of my book, The Big Hurt.”
“Andrea Guevera has been a genius at helping me–a first-time author–create a branding strategy. She showed me how to enhance my value as an author and highlighted what made me and my book unique, and she’s even given me a bigger vision of my future as a writer.”
“Working with Andréa is a profound experience. While most brand strategists offer mass-produced, superficial advice, Andréa challenges you to dig deep into your creative identity, articulate your unique gifts, and communicate them to your target audience. Don’t be surprised if this work on your brand spills over into all aspects of your life—getting to know who you are and what you really want to achieve is a powerful invitation to make all kinds of positive changes. Andréa’s warmth, sincerity, and good humor make her a joy to work with. She is the real deal and worth every penny!”
“My hour with Andrea yielded more than I expected. She shared grounded, practical guidance on how to approach social media without the turmoil it usually causes me…Now I’m thinking about my possibilities from a wider view. Thank you, Andrea, for your candor and warm, genuine style.”
“My consult with Andrea opened up opportunities I didn’t know existed for sharing my books without losing my soul. I refer back to her wisdom whenever possible. She is the rare marketing expert who understands that creatives aren’t in this business to push product at all costs, that the work itself is what matters most, both to you and your readers. Working with her let me keep my integrity and find new places to grow.”
Who is this Andrea person? 😉
Here’s where I regale you with my bragging rights. LOL. I’m the creator of the Brand Strength branding methodology (based on my 20+ years of branding, marketing, design, & business-building experience), a single mom (who successfully raised two kids to adulthood on my own!), entrepreneur (I’ve had several businesses over the years), former Brand Director of BinderCon (ntl inclusive feminist writing conference), and was an Advisory Mentor in the Queen’s Young Leaders Programme (yeah, that’s the Queen of England, y’all). I’m also a writer (UCLA X Writers Program scholar, working on a couple books) and a designer (named Top 10 Designer by CreativePublic).
But I truly believe my greatest accomplishment was raising my two kids as a single mom and going through the kind of hell that should have knocked me down for good too many times (aka homelessness, poverty, mental illness, drug-addicted ex-husband, etc. etc.).
I am passionate about helping writers and authors step into their full power so they can share their voice, further their mission, and get paid handsomely for it.
I believe what defines us is not just what we accomplish or how well we love, but also what we’ve had to overcome in order to do it.