Thoughts on what it's like to pursue your dreams--also writing, branding, & identity.

women selling Tupperware 1980s
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Who was the first woman to inspire you to be successful?

“Pink Cadillac, cruising down the street…,” Mom would sing and do her signature shimmy, as we drove down the street in her blue Chevy Nova to another Tupperware party in a nearby town. Mom wanted the pink Cadillac—that was the big…
How to Charge More for Your Work
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How To Charge More For Your Work

Do you ever see people who are doing “the same thing” as you, but somehow are living out a much more successful lifestyle? They seem less stressed. They charge more for their services, or products, and sell more of them too. How are…
Endurance is more important than talent

This is WAAAY More Important than Being Talented

Don't feel bad if you're one of those insanely talented people, I have good news for you. It doesn't matter. 😉 As a kid, I had a natural propensity for art and drawing, writing, and make believe, but things like math and sports (or any physical…
Me, teaching at Alt Summit.Andrea Guevara
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4 Big Takeaways from Alt Summit 2019

I just got back from nearly a full week in Palm Springs and boy let me tell ya, I feel like a new woman. Or maybe more like the same woman, but more deeply grounded in my mission and power. Whew, it literally sat down this morning and listed…
Best Hacks and Apps for Your Creative Career

My Favorite Hacks and Apps
for your Creative Career

After nearly two decades as a creative entrepreneur and writer, I've come to find some of the best hacks and apps for your creative career (including great tools,  and software) that make my days run smoother. And when I find something great,…
Aretha Franklin's life
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Aretha Franklin's Tough Choices
on the Way to Success

I was heartbroken to learn of Aretha Franklin's death yesterday. It was the kind of loss you feel based on some wish that I'd had a chance to get to know her. Like now the (irrational) opportunity was definitely gone. I've always kind of seen…
decision fatigue robs your creativity
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Decision Fatigue is Robbing Your Creativity. Here's What to do About it.

Decision Fatigue Can Rob Your Creativity Have you heard of capsule wardrobes? Or entrepreneurs who eat the same exact thing for breakfast every day? There’s a reason they’re doing this. And I’ve totally been resisting it. But I think…
not letting failure define you
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I'll Do Well Anyway: How to Not Allow Failure to Define You

There's a blurry video from 1986 making its rounds on Instagram lately. ​Have you seen that old video clip of Mike Wallace of 60 Minutes interviewing Oprah? In December of '86 The Oprah Winfrey show had just launched and our beloved icon…
someone-you-cant-stand-wins-what-to-do
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How to Deal When Someone You Dislike Wins

Have you ever experienced something like this: Someone you can't stand gets a win. You know them to be a [fraud/asshole/full-of-shit/fake/abusive/condescending/fill-in-the-blank nasty trait] and yet they won an award, or got a big client,…
what it takes to change things
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How do you save the world while still keeping your own family safe, fed, and cared for?

This week we watched the long-awaited Incredibles 2 and it got me thinking about what will it take to change things in our world, and our own lives.  Fourteen years after the original film, I wondered how this new addition would be different.…
brand your book or yourself
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Q & A:
Should I establish a brand for my book or myself?

Q: I have a book out and one forthcoming. How do I establish a brand? Should I brand my book or myself personally? Do I link the two books through titles? —Lee Andrea: Generally speaking you want to establish your brand for you as the…
mental health

First Hand Perspectives: Mental Health Awareness for the Other 11 Months of the Year

Yesterday marked the last day of May and with it the final day of Mental Health Awareness month. And while I'm glad there's a month for it, the reality is that folks struggling with, or affected by mental health issues, or mental illness, or…