Thoughts on what it's like to pursue your dreams--also writing, branding, & identity.

brand your book or yourself
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Q & A:
Should I establish a brand for my book or myself?

Q: I have a book out and one forthcoming. How do I establish a brand? Should I brand my book or myself personally? Do I link the two books through titles? —Lee Andrea: Generally speaking you want to establish your brand for you as the…
mental health

First Hand Perspectives: Mental Health Awareness for the Other 11 Months of the Year

Yesterday marked the last day of May and with it the final day of Mental Health Awareness month. And while I'm glad there's a month for it, the reality is that folks struggling with, or affected by mental health issues, or mental illness, or…
write multiple genres how to build audienceAndrea Guevara
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Q & A: I write in multiple genres and topics, how do I build an audience?

Q: I, like several of the other writers here, write multiple genres and on multiple topics. Consciousness, mindfulness, dance and somatics in nonfiction largely; also poetry (several books) and fiction. I've a Facebook presence, tweet, blog.…
selling without feeling sleazy
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The Magic Mindset to Selling Without Feeling Sleazy

Those words "sales" and "marketing" have often felt icky to me. Marketing definitely has a stigma caused by the incessant, bludgeoning advertising and empty promises that assail our modern lives. And sales? For me it's often had a sleazy,…
create every day. teach everything you know.
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Stop Worrying Whether You're Enough.
Try These Two Things.

​There are two stickers in my office that I received at last year's Craft + Commerce conference which say, "Create Every Day" and "Teach Everything You Know." I find these two mottos so important to how we writers and creatives establish…
Will people like me? personal branding
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Will People Like Me? Personal Branding From Your Core

Have you ever wondered if your personal brand will really fit you years from now, or even days? That was one of my fears when I first started crafting my personal branding to where it is now. I was afraid to commit to something because I felt…
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What to Do When You Have to Wait for Success

In Seth Godin’s latest book What to Do When It’s Your Turn (and it’s always your turn) he talks about how the radical cultural and economic changes of the past 10-20 years have created room for a very different type of work to emerge.…
build your audience for your creative work
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3 Creative Ways to Build Your Audience

You've created something amazing—an important book, a stirring song, a cool website, an amazing new service—and now it's time to build your audience. These days there are more ways to get in front of more eyeballs than ever before. The…
how to get people to like your writing or art
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How to Get People to Care About Your Art

I want to talk about something I've been thinking a lot about this week, namely: perceptions of reality. You know, something light and airy. 😉 Seriously though, as writers and creative-types we are often so intimately oriented with our own…
Finding Your Voice in Writing
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The Most Important Element of Your Writing Style & How to Find It

Sounding Like "You" “This is good Mom, but it doesn’t sound like you,” my son told me one afternoon, after reading an essay draft I had just shared with him. “Yeah.” My daughter nodded from her spot on the couch. I gulped…
Andrea Guevara 5 tips to better year for people going through it
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5 Tips to a Better Year

I love a ton of @lewishowes stuff! But this recent “5 Tips to an Amazing Year” Instagram post felt, well, like something geared toward someone who is already well on the path (or has their shit together) and not someone who maybe is struggling…
Step out of line, what it takes
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When it's Time to Step Out of Line

The other day I walked into a Starbucks to grab a drink. The line wasn't bad, but the four people in it made an awkward formation parallel, rather than perpendicular to the front door. I thought it was odd that they weren’t queued up toward…

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