Thoughts on what it's like to pursue your dreams--also writing, branding, & identity.

selling without feeling sleazy
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The Magic Mindset to Selling Without Feeling Sleazy

Those words "sales" and "marketing" have often felt icky to me. Marketing definitely has a stigma caused by the incessant, bludgeoning advertising and empty promises that assail our modern lives. And sales? For me it's often had a sleazy,…
create every day. teach everything you know.
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Stop Worrying Whether You're Enough.
Try These Two Things.

​There are two stickers in my office that I received at last year's Craft + Commerce conference which say, "Create Every Day" and "Teach Everything You Know." I find these two mottos so important to how we writers and creatives establish…
Will people like me? personal branding
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Will People Like Me? Personal Branding From Your Core

Have you ever wondered if your personal brand will really fit you years from now, or even days? That was one of my fears when I first started crafting my personal branding to where it is now. I was afraid to commit to something because I felt…
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What to Do When You Have to Wait for Success

In Seth Godin’s latest book What to Do When It’s Your Turn (and it’s always your turn) he talks about how the radical cultural and economic changes of the past 10-20 years have created room for a very different type of work to emerge.…
build your audience for your creative work
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3 Creative Ways to Build Your Audience

You've created something amazing—an important book, a stirring song, a cool website, an amazing new service—and now it's time to build your audience. These days there are more ways to get in front of more eyeballs than ever before. The…
how to get people to like your writing or art
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How to Get People to Care About Your Art

I want to talk about something I've been thinking a lot about this week, namely: perceptions of reality. You know, something light and airy. 😉 Seriously though, as writers and creative-types we are often so intimately oriented with our own…
Finding Your Voice in Writing
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The Most Important Element of Your Writing Style & How to Find It

Sounding Like "You" “This is good Mom, but it doesn’t sound like you,” my son told me one afternoon, after reading an essay draft I had just shared with him. “Yeah.” My daughter nodded from her spot on the couch. I gulped…
Andrea Guevara 5 tips to better year for people going through it
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5 Tips to a Better Year

I love a ton of @lewishowes stuff! But this recent “5 Tips to an Amazing Year” Instagram post felt, well, like something geared toward someone who is already well on the path (or has their shit together) and not someone who maybe is struggling…
Step out of line, what it takes
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When it's Time to Step Out of Line

The other day I walked into a Starbucks to grab a drink. The line wasn't bad, but the four people in it made an awkward formation parallel, rather than perpendicular to the front door. I thought it was odd that they weren’t queued up toward…
thoughts on being thankful for those who are going through hell
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Thoughts on Gratitude for Those Who've Been (or are going) Through Hell

A few years back I stood up in front of my aunts, uncles, cousins, children, parent, grandparent, and extended family at the Thanksgiving table and volunteered to say the dinner prayer. I didn't usually volunteer for something like that.…
how to give your book or creative work its best shot at succeeding
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How to Give Your Creative Work its Best Shot at Success

Your book, service, art, or product–should you choose to share it with the world–deserves its best shot at success. Don’t forget that. One of the most common questions I get is, “Do I need to have a brand or online presence before…
National Novel Writing Month reduced my stress
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How Doing #NaNoWriMo is Actually Reducing My Stress

I hemmed and hawed about whether to participate in National Novel Writing Month this year. The idea of this challenge--writing a 50,000 word novel in a month--has always appealed to my overachiever side, but I’ve never pulled the trigger,…

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