Thoughts on what it's like to pursue your dreams--also writing, branding, & identity.

Best Hacks and Apps for Your Creative Career

My Favorite Hacks and Apps
for your Creative Career

After nearly two decades as a creative entrepreneur and writer, I've come to find some of the best hacks and apps for your creative career (including great tools,  and software) that make my days run smoother. And when I find something great,…
Aretha Franklin's life
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Aretha Franklin's Tough Choices
on the Way to Success

I was heartbroken to learn of Aretha Franklin's death yesterday. It was the kind of loss you feel based on some wish that I'd had a chance to get to know her. Like now the (irrational) opportunity was definitely gone. I've always kind of seen…
decision fatigue robs your creativity
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Decision Fatigue is Robbing Your Creativity. Here's What to do About it.

Decision Fatigue Can Rob Your Creativity Have you heard of capsule wardrobes? Or entrepreneurs who eat the same exact thing for breakfast every day? There’s a reason they’re doing this. And I’ve totally been resisting it. But I think…
not letting failure define you
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I'll Do Well Anyway: How to Not Allow Failure to Define You

There's a blurry video from 1986 making its rounds on Instagram lately. ​Have you seen that old video clip of Mike Wallace of 60 Minutes interviewing Oprah? In December of '86 The Oprah Winfrey show had just launched and our beloved icon…
someone-you-cant-stand-wins-what-to-do
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How to Deal When Someone You Dislike Wins

Have you ever experienced something like this: Someone you can't stand gets a win. You know them to be a [fraud/asshole/full-of-shit/fake/abusive/condescending/fill-in-the-blank nasty trait] and yet they won an award, or got a big client,…
what it takes to change things
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How do you save the world while still keeping your own family safe, fed, and cared for?

This week we watched the long-awaited Incredibles 2 and it got me thinking about what will it take to change things in our world, and our own lives.  Fourteen years after the original film, I wondered how this new addition would be different.…
brand your book or yourself
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Q & A:
Should I establish a brand for my book or myself?

Q: I have a book out and one forthcoming. How do I establish a brand? Should I brand my book or myself personally? Do I link the two books through titles? —Lee Andrea: Generally speaking you want to establish your brand for you as the…
mental health

First Hand Perspectives: Mental Health Awareness for the Other 11 Months of the Year

Yesterday marked the last day of May and with it the final day of Mental Health Awareness month. And while I'm glad there's a month for it, the reality is that folks struggling with, or affected by mental health issues, or mental illness, or…
write multiple genres how to build audienceAndrea Guevara
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Q & A: I write in multiple genres and topics, how do I build an audience?

Q: I, like several of the other writers here, write multiple genres and on multiple topics. Consciousness, mindfulness, dance and somatics in nonfiction largely; also poetry (several books) and fiction. I've a Facebook presence, tweet, blog.…
selling without feeling sleazy
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The Magic Mindset to Selling Without Feeling Sleazy

Those words "sales" and "marketing" have often felt icky to me. Marketing definitely has a stigma caused by the incessant, bludgeoning advertising and empty promises that assail our modern lives. And sales? For me it's often had a sleazy,…
create every day. teach everything you know.
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Stop Worrying Whether You're Enough.
Try These Two Things.

​There are two stickers in my office that I received at last year's Craft + Commerce conference which say, "Create Every Day" and "Teach Everything You Know." I find these two mottos so important to how we writers and creatives establish…
Will people like me? personal branding
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Will People Like Me? Personal Branding From Your Core

Have you ever wondered if your personal brand will really fit you years from now, or even days? That was one of my fears when I first started crafting my personal branding to where it is now. I was afraid to commit to something because I felt…
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