About Andrea Guevara (aka me)

Deep Dive…

You deserve to know why in the hell you’d actually want to listen to what I have to say, or trust me with your brand, or your dream, or take one of my courses.

Personally…

I think we’re all born into this world with unique gifts to share. That we’re all connected and part of something bigger. The more we allow ourselves to pursue the things that energize us, the more we are in sync with our own paths and this bigger continuum.

Sometimes I feel as though I’ve lived two lifetimes. In one, I sort of kept my head down and did what I felt I “should” do–married a man I didn’t want to, followed a religion that didn’t make sense to me, etc. Then I woke up, bit by bit changing my life into one fueled by passion, purpose, and love, instead of fear.

But everything didn’t magically get better. In fact, I used to call my life Murphy’s Life–because if something could go wrong it would go wrong. And often.

I kept at it though, and kept working on myself (that work is never done of course). I raised two amazing souls as a single parent. Raising my kids to be their authentic selves is the accomplishment I’m most proud of. When I was at my lowest points it was always the thought of my kids and the life I wanted them to have that lifted me back up from the pit of despair. They were the reason I took my life back into my own hands, as a young mother with so many odds against me. And it was also them that kept me going until I was able to work on myself and heal enough to start making decisions based on my own wellbeing as well.

I’ve worked hard and cried a lot, and failed and made a ton of mistakes to get here. A place where I get to do the work that lights me up. Work where I am privileged to help women and marginalized folks make their mark on this world. But there’s more I’m after. See I’ve always wanted to help people, but it took helping myself first to be able to know how to actually help others.

If you have a dream that’s been knocking on the door of your soul, or dancing in your mind in the shower, or pinching you at night when the kids are asleep, I’ve so been there. You can do this.

Professionally…

I’m also proud of my work and the brands I’ve built while raising said children on my own. I’m the creator of Brand Strength–to my knowledge the first personal branding methodology designed specifically for writers–as well as a brand strategy consultant, advisor, and educator to authors and writers. I’m a graduate and scholar of UCLA X’s Writers Program. I was the founding Brand Director of the national writing conference, BinderCon.

Some Other Career Highlights:

I have launched several companies over the years, and worked with a variety of clientele, from multi-platinum recording artists to aerospace manufacturers, and institutions like ProPublica, USC Dornsife and others. My children’s apparel company was named a 2008 Top 10 Greenest Home-based Business in America. In 2011, Creative Public named me a Top 10 Graphic Designer. In 2017, I was an Advisory Mentor for the Queen of England’s Young Leaders Programme—yes, THAT Queen of England, where I helped young entrepreneurs in developing countries like India and Bangladesh! More recently, I’ve been brand strategist to a variety of successful authors and was named a UCLA Bruins Business 100 honoree.

I am dedicated to helping changemakers take back more power for positive good.