You have this dream
for a reason.

It’s not always easy to keep going when life keeps trying to feed you shit sandwiches. I’ve been there, too many times. But now it’s time to rise. No more playing small.

What’s on your mind right now?

How to match up your dreams
with making ends meet right now.

What do you do when NOTHING seems to be working? How do you keep pursuing your dreams when you still have to keep a roof over your kids’ heads? Does anyone even understand what you’re going through?

I get it. I was a teen mom, then a single mom with no child support. No college degree. No trust fund. No assets. On Food Stamps. Homeless a couple times.

There was no magic moment when it all changed, BUT there’s a lot I’ve learned the hard way, that I can now share with you, in the hopes you’ll excel faster.

Resources to Keep You Going

How to promote yourself as a writer.
Or how to market your book.

You’re a writer, not a salesperson–I get it.

You need to launch your career, not just your book.

I’m a writer and an entrepreneur with nearly two decades of experience in branding, marketing, and design, as well as running a business. The publishing industry is evolving and those with the best chance at success are the writers and authors who are consciously building a career, not just marketing a book.

I’d love to share what I’ve learned as a writer, Brand Director for a national writing conference, UCLA X writing scholar, entrepreneur, and brand strategist.

Branding for Writers & Authors

Courses & Workshops

author branding and writer branding course

Authentically Awesome
Personal Branding for Writers

ONLINE COURSE

Learn how to build your writing career in a way that feels absolutely authentic to you.

Now Enrolling

Create an Effective Elevator Pitch for Your Personal Brand

ONLINE & IN-PERSON WORKSHOPS

Learn how to hush your inner critic and tap into what makes you awesome so you can introduce yourself with confidence!

Learn More

Create your creative vision for your career

Craft Your Creative Vision

ONLINE & IN-PERSON WORKSHOPS

Do you have dreams that you keep stalling out on?

Get the clarity you need to decide on your next steps in your career, personal life, or creative project(s).

Learn More

Congratulations to client Stephanie Land!

What an incredible honor to be a part of Stephanie’s personal branding and marketing journey. It really doesn’t get any better than this, helping a client achieve her dreams. Stephanie’s first book, her memoir, MAID, debuted at #3 on the New York Times Best Seller list!

I admire and applaud Stephanie’s hard work, determination, and love. Please read her book. It’s so very important.

Learn more about how I helped Stephanie with her writer brand.

New York Times Bestselling author stephanie land, client

Brand Consulting for Writers & Authors

Maybe you need someone to cut through the cacophony of “shoulds” when it comes to making a creative living. Maybe you need someone who can zero-in on exactly what your next steps should be to build your audience and brand and will even create a strategy (with support) for you.

Want to see if I can help you? Book a consultation with me below. 🙂

Book a 1-hour Brand Consultation with Me!

**Who is this “Andrea Guevara?”**

Hello, and welcome to my website. Remember when that was a standard greeting on websites back in the day? Maybe that dates me, but I did start learning web design waaay back in the early 2000s.

Professionally, I’m a writer, brand strategist, and entrepreneur. (Okay and teacher, speaker, etc.)

Personally, I’m a single mom (now with adult children). I started real young 😉 I used to call my life Murphy’s Life because well, it felt like everything that could go wrong always did. I’ve had to fight tooth-and-nail for just about every success in my life, but I always knew I could turn it into something important once I finally had more than a moment to breathe. Now, I’ve made it my mission to help others pursue their dreams and understand what makes them so intrinsically awesome.

Learn a bit more about me on my good ol’ About page.

Insights, Inspirations, & Tools:

How to Deal When Someone You Dislike Wins

Have you ever experienced something like this: Someone you can't stand gets a win. You know them to be a [fraud/asshole/full-of-shit/fake/abusive/condescending/fill-in-the-blank nasty trait] and yet they won an award, or got a big client,…

The Life Dream (archives)

Fighting Dirty

This is a piece I've been holding on to for years (since my kids were in elementary school). Today I was inspired by a fellow writer to post this. Hope you can relate. 😀 Phyllis Diller once said, “Cleaning your house while your kids…

The Life Dream (archives)

Forgot My Own Anniversary

On March 6th, two years ago, I started this here blog thang. But truly what I did was commit to my dream of becoming a writer. And this March 6th I totally forgot to post something to celebrate. Doh! To those of you who have read my posts…

Could you use some inspiration?

I’m not talking about sending you some bullshit-life-is-all-flowers-and-rainbows inspirations! I’m emailing real talk about staying motivated and determined to live your dreams.

I promise I’ll only send good things. So join up. I’d love to have you with us!
~Andrea

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You have this dream
for a reason.

What’s on your mind right now?

How to match up your dreams
with making ends meet right now.

How to promote yourself as a writer.
Or how to market your book.

You’re a writer, not a salesperson–I get it.

Courses & Workshops

Authentically Awesome
Personal Branding for Writers

Create an Effective Elevator Pitch for Your Personal Brand

Craft Your Creative Vision

Congratulations to client Stephanie Land!

Brand Consulting for Writers & Authors

**Who is this “Andrea Guevara?”**

Insights, Inspirations, & Tools:

How to Deal When Someone You Dislike Wins

Fighting Dirty

Forgot My Own Anniversary

Could you use some inspiration?

I use & recommend:

Helpful Links

You have this dream for a reason.

What’s on your mind right now?

How to match up your dreams with making ends meet right now.

How to promote yourself as a writer. Or how to market your book.

You’re a writer, not a salesperson–I get it.

Courses & Workshops

Authentically Awesome Personal Branding for Writers

Create an Effective Elevator Pitch for Your Personal Brand

Craft Your Creative Vision

Congratulations to client Stephanie Land!

Brand Consulting for Writers & Authors

Who is this “Andrea Guevara?”

Insights, Inspirations, & Tools:

Could you use some inspiration?

I use & recommend:

Helpful Links

Cookie and Privacy Settings

You have this dream
for a reason.

How to match up your dreams
with making ends meet right now.

How to promote yourself as a writer.
Or how to market your book.

Authentically Awesome
Personal Branding for Writers

**Who is this “Andrea Guevara?”**