You have this dream for a reason.

So, let’s create a plan for your success!

You have this dream for a reason.

So, let’s create a plan for your success!

Author Brand Strategy, Development, & Consulting

Watch this client Author Brand Case Study, with Bridget Crocker:

Great author branding gives you the structure and strategy to be successful. We all know the publishing industry has changed but few know how to adapt. Let’s work together to create the step-by-step plans you need to actually make those big dreams a reality.

When you take the time to consciously create your author brand you set yourself up for long-term success, more book sales (& better book deals), and more control over your work and income.

Learn More about Author Branding Services

See more client author branding case studies.

“Working with Andrea is a fantastic experience. She brings the perfect balance of strong expertise and insight and an intuitive, client-centered approach.”

Alicia A. WallaceActivist, Public Educator, Writer

“Andrea Guevera has been a genius at helping me–a first time author–create a branding strategy. She showed me how to enhance my value as an author and highlighted what made me and my book unique, and she’s even given me a bigger vision of my future as a writer…”

Sarah VogelAttorney, advocate, and author of The Farmer’s Lawyer

“Andrea is amazing at understanding your message and audience, and pulling together all the disparate ideas in your head into a cohesive package. It’s so nice to have a website that I’m proud to send people to and that I know makes me look like the professional I’m aspiring to be.”

Sarah W. JaffeAuthor of Wanting What’s Best: Parenting, Privilege, and Building a Just World, child welfare advocate, and mother

“One of the smartest things I have ever done professionally was to hire Andrea Guevara in advance of the release of my book, The Big Hurt.”

Erika SchickelAuthor of The Big Hurt and You’re Not the Boss of Me

**Who is this “Andrea?”**

Hello, and welcome to my website. Remember when that was a standard greeting on websites back in the day? Maybe that dates me, but I did start learning web design waaay back in the early 2000’s.

Professionally, I’m an author brand strategy expert, writer, and entrepreneur. (Okay and teacher, speaker, etc.)

Personally, I built my career while raising two kids a single mom (they’re adults now). I started real young 😉 I used to call my life Murphy’s Life because well, it felt like everything that could go wrong always did. I’ve had to fight tooth-and-nail for just about every success in my life, but I always knew I could turn it into something important once I finally had more than a moment to breathe. Now, I’ve made it my mission to help women and other folks marginalized by our culture to pursue their dreams and understand what makes them each so intrinsically awesome.

Learn a bit more about me on my good ol’ About page.

2023 Honoree

There are really only two ways to become a successful author: wait and hope for your book to hit the bestseller lottery, or create a strategic plan to build your career.

The Latest Posts

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For Writers & Authors

Two Crucial Ways to Make Time for What’s Important

It's great to have a plan, but in order to actually execute the plan, you need to make room for it in your life. Here are a couple of tools that have helped me execute time and again. Time Blocking & Batching are concepts that have personally…

Growth is never by mere chance; it is the result of forces working together.

True Growth Comes through Being Supported

Just before throwing a party at my house last spring, my 25-year-old son said, “Mom you’ve grown so much, you’re not as stressed out like you usually would be back in the day.” I laughed and thought for a moment. Yes, I’d grown some,…

When Should Authors Think About Branding

For Writers & Authors, Writer & Author Personal Branding

When is the Right Time to Work on Your Author Brand?

Real Talk: When is the right time to work on your author brand? First of all, I'm an author brand strategist, so that means at least two things: 1) I should know what I'm talking about (lol) and 2) if I'm doing my job right, I am going to give…

Sample Instagram book launch graphic post & all the worries that come with it

Andrea Guevara LLC

For Writers & Authors, Writer & Author Personal Branding

The Real Reason You’re Not Marketing Yourself

What's the real reason you're not marketing yourself? Maybe you hate social media (or at least you do when it comes to promoting your book or yourself). Let’s face it, it’s more fun to post pics of your cute dog, or your vacation than it…

Keep Going

That tension between what you want and how life keeps getting the way can be brutal. As a single mom entrepreneur, I’ve been there so many times. Think of these tools as a resource to awakening your deepest and most powerful self, even in the midst of everyday life’s shitstorms.

Find tools, insights, and perspectives based on real-life experience, science-based research, collected wisdom, and even a sprinkle of spiritual perspectives.

This is a place you can go when you’re excited and motivated or when you feel beaten down and don’t even know how you’ll make it through the day. Either way, we got this.

"Keep Going" Tools