Writer & Author Branding
Three Ways to Work with Me
“Brand loyalty is important because it has a direct impact on profitability. In fact, Codex data shows that consumers are willing to pay a 66% premium for a book by a favorite author over an unknown author.”
Client Case Studies
A sampling of client author branding and platform building projects.
“People ask me, ‘How did you write a book that landed on The New York Times best seller list?’ It’s not even about the book. It’s that I positioned myself for success before I wrote the book.“
FAQ: Author Brand versus Author Platform, etc.
What is Branding (really)?
First, let’s define Personal Brand
A personal brand is your professional persona made up of a variety of elements, including, but not limted to: your body of work, your name, your logo, color scheme, social profiles, personality, business practices, professional experience, values, what you stand for.
is simply the self-knowledge, customer knowledge, strategy, planning, and actions that go into crafting a brand and then how it interacts with the world.
How is Author Branding different?
I can’t speak for others, but when you work with me you get the best methods and tools used by successful entrepreneurs and brands adapted to the specifics of the publishing world. You get insightful plans for how to take more control of your success.
Plus you get me, someone who has one foot in the entrepreneurial world and one foot in the publishing world. I’m not stuck in the old ways. I have the expertise to not only work with you, but your agent, and publisher’s marketing and publicity team to give your book and your career its best chance at massive success.
What’s the difference: Author Brand vs Author Platform?
These two terms are often used interchangeably which causes a lot of confusion. So let’s clear that up.
Author platform is often confused with author brand because they have some crossover, but the primary difference is that platform refers more to the marketing channels and audience that an author has built rather than the reputation of the author themselves. Jane Friedman defines platform as: “an ability to sell books because of who you are or who you can reach.” See the crossover there?
Let’s put that in simpler terms:
Platform could consist of:
Your social media following, email list, publications, industry connections, a podcast you run, media appearances, a column you write, etc.
Your author brand and branding, is the strategy and actions behind the platform. Your author brand acts as a consistent representation of how you want to present yourself and your work. Your branding strategy is the work you put in to really understand your Ideal Readers and how to reach them effectively, and the plan and actions you take to do so.
So if I were to rephrase Ms. Friedman’s quote above into my terms, it would change to:
Author platform is a measure of your ability to sell books as a result of how you’ve leveraged your author brand.
Your Ally & Trusted Advisor in Personal Branding
One of the most common misconceptions about personal branding is that you have to become something you’re not. That you need to fake it, or mass-produce social media content, or do some other cringey things to promote yourself.
This is simply not true. Yes, you do have to put yourself out there, but there’s a better way, I swear.
There’s a method to the madness. It’s something I’ve developed in my years as a brand strategist, entrepreneur, and writer.
I’m here to help make sense of it all and be your best branding buddy through the process. I’ll help you tap into what makes you and your work so irresistible to your Ideal Readers™ so you can grow your readership while remaining true to who you authentically are.