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Events, Workshops & Courses

Serious about leveling up your author brand?

Check out the new Hybrid Author Branding Program.

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Author Branding 101

LIVE WORKSHOP

Take back more control of your writing career with branding.

Learn the difference between branding vs. marketing, platform, & PR, how today’s publishing industry works & how you can leverage your brand.

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The Literary Elevator Pitch

ONLINE WORKSHOPS

“So…what are you working on?”
Stop dreading this question, or stumbling over your words when someone asks.
Learn how to deliver a short elevator-style pitch, in a way that effectively articulates why your work is important, why you are uniquely suited to write it, and why they should care.

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Create a New Vision for Your Life

LIVE WORKSHOP

The past couple of years haven’t been easy on anyone, but do you find yourself wondering why it’s so hard to figure out what your best next steps are? Do you feel sometimes like you should be further along? Or have things more figured out?

Join Amanda Fletcher and Andrea Guevara for a full-body & mind interactive experience where we’ll teach you the real-life practical tools that helped us create better paths for our own lives.

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Past Offerings

The Business of Writing Series

At the beginning of the pandemic, I decided to bring some of The Business of Writing Series videos back out of the archives. Some of the info (like promotional offer at the end) may be out of date, but for the most part these workshops are still as relevant as ever.

Other Courses & Workshops

Kickstart Your Freelance Writing Career course

ONLINE COURSE

Kickstart taught writers how to get their writing into big publications. Led by Andrea Guevara and Stephanie Land, the New York Times bestselling author of MAID, who got her start in freelance writing.

30-Day EMAIL SERIES

A community arts collaboration designed to improve mental health during the early pandemic, providing down-to-earth/no-bs, simple daily positive concepts coupled with daily original artwork from local Southern California artists–a new one each day! It ran from May 2020 to May 2021.

The Latest Posts

Growth is never by mere chance; it is the result of forces working together.

True Growth Comes through Being Supported

Just before throwing a party at my house last spring, my 25-year-old son said, “Mom you’ve grown so much, you’re not as stressed out like you usually would be back in the day.” I laughed and thought for a moment. Yes, I’d grown some,…

When Should Authors Think About Branding

For Writers & Authors, Writer & Author Personal Branding

When is the Right Time to Work on Your Author Brand?

Real Talk: When is the right time to work on your author brand? First of all, I'm an author brand strategist, so that means at least two things: 1) I should know what I'm talking about (lol) and 2) if I'm doing my job right, I am going to give…

Sample Instagram book launch graphic post & all the worries that come with it

Andrea Guevara LLC

For Writers & Authors, Writer & Author Personal Branding

The Real Reason You’re Not Marketing Yourself

What's the real reason you're not marketing yourself? Maybe you hate social media (or at least you do when it comes to promoting your book or yourself). Let’s face it, it’s more fun to post pics of your cute dog, or your vacation than it…

For Writers & Authors, Personal Branding, Writer & Author Personal Branding

Here’s How to Survive Your Book Pub Week

You've dreamt of the day your book would finally be printed and in the hands of readers. Maybe that idea is often the thing that kept you going when you were in the depths of the writing or editing process. But now that the time is almost here...it…

Could you use some inspiration?

I’m not talking about sending you some bullshit-life-is-all-flowers-and-rainbows inspirations! I’m emailing real talk about staying motivated and determined to live your dreams.

I promise I’ll only send good things. So join up. I’d love to have you with us!
~Andrea