Writer & Author Branding
“People ask me, ‘How did you write a book that landed on The New York Times best seller list?’ It’s not even about the book. It’s that I positioned myself for success before I wrote the book.“
Client Case Study
Stephanie Land
The New York Times Bestselling Author of MAID
The Story:
Stephanie came to me when her first book was set to launch in a few months. We worked hand-in-hand to create an author brand that she would be proud to share, utilizing branding strategy, brand messaging, and a branding and marketing plan, as well as visual brand assets in preparation for her book launch, as well as post-launch activities. By launch date, Stephanie had a professional website, clear brand messaging, expert brand positioning, and a plan of action. Her excellent book became an instant New York Times Bestseller too! We’ve continued to work together over the years to manage and market her brand. Her book even inspired the Top 10 Netflix Original Series MAID!
“Andrea has been a CHAMPION and total BADASS in rocking my brand. She single handly took my old website and made absolute magic happen. She is a wonder at branding, at content (some of her content ended up in the book’s cover description), and has basically been a huge part of my team for a couple of years. I highly recommend Andrea Guevara!”
Work with Me
Andrea Guevera has been a genius at helping me–a first time author–create a branding strategy. She showed me how to enhance my value as an author and highlighted what made me and my book unique, and she’s even given me a bigger vision of my future as a writer. I now have a cohesive marketing plan that I know will lead to better sales and opportunities. Andrea worked seamlessly with me, my book coach, my agent, and my publisher to make sure everything worked together for the launch of my debut memoir, The Farmer’s Lawyer. When I look at my new website, my new brand designs, my promotional materials, and my overall brand presentation, I am delighted. And, to boot, Andrea is fun and an easy person to work with!
“Working with Andréa is a profound experience. While most brand strategists offer mass-produced, superficial advice, Andréa challenges you to dig deep into your creative identity, articulate your unique gifts, and communicate them to your target audience. Don’t be surprised if this work on your brand spills over into all aspects of your life—getting to know who you are and what you really want to achieve is a powerful invitation to make all kinds of positive changes. Andréa’s warmth, sincerity, and good humor make her a joy to work with. She is the real deal and worth every penny!”
“My hour with Andrea yielded more than I expected. She shared grounded, practical guidance on how to approach social media without the turmoil it usually causes me…Now I’m thinking about my possibilities from a wider view. Thank you, Andrea, for your candor and warm, genuine style.”
Your Ally & Trusted Advisor in Personal Branding
One of the most common misconceptions about personal branding is that you have to become something you’re not. That you need to fake it, or mass-produce social media content, or do some other cringey things to promote yourself.
This is simply not true. Yes, you do have to put yourself out there, but there’s a better way, I swear.
There’s a method to the madness. It’s something I’ve developed in my years as a brand strategist, entrepreneur, and writer.
I’m here to help make sense of it all and be your best branding buddy through the process. I’ll help you tap into what makes you and your work so irresistible to your Ideal Readers™ so you can grow your readership while remaining true to who you authentically are.