Hybrid Author Branding Program
Applications Now Open
Applications Now Open
. . .
This program is for those who are serious about their writing career and ready to learn and implement the best ways to set themselves up for success.
A 6-month program for writers committed to taking more control of their careers. | Program Starts October 3, 2022 | Apply Now.
Questions? Check out the FAQ.
We’ll meet for an hour to decide on your plan and what to focus on during the program.
Get questions answered, feedback on where you’re at, ideas, & learn from the group too.
Learn how to brand yourself with full access to my Brand Strength education program full of video and written lessons, as well as extras, and resources.
We’ll meet for 30 minutes to discuss what you’ve accomplished so far and how to get the most out of your remaining time in the program.
Access to all the crucial pieces I use with my author branding clients everyday.
We’ll check in on our community app for accountability, resources, and connecting with likeminded writers.
We’ll have exclusive guests share their expertise in PR, marketing tactics, communication, and more.
We’ll meet in the last month of the program to discuss your accomplishments and what’s next for you.
You have a book deal and a book coming out in the next 3-24 months. You know that publishers are not responsible for building your career, they may help (to varying degrees) with your book launch, but it’s up to you to begin building your reputation and audience. You want to not only give your book its best chance at success but set yourself up to achieve the kind of career success you want.
Maybe you already have a book (or books) out, but your career isn’t where you’d like it to be. Maybe you’re not earning what you’d like, or want to get better at building your audience, or perhaps you want to shift gears or figure out a better way to write more than one type of book.
You need to get your brand sorted (or revamped) so that you can utilize the best of what you’ve already built, and set yourself up for the best opportunities ahead.
Maybe you have a book in the works but no current book deal. Maybe you’re in the process of writing, editing, pitching agents, or submitting to publishers.
You know you need to have a more cohesive strategy for your career and brand overall so that you can position yourself not only for the best deals but for building your brand longterm.
“Andrea has been a CHAMPION and total BADASS in rocking my brand. She is a wonder at branding. I highly recommend Andrea Guevara!”
“One of the smartest things I have ever done professionally was to hire Andrea Guevara in advance of the release of my book, The Big Hurt. She helped me brand and position myself as an author and a thought-leader…She was also so helpful in the nuts-and-bolts business of book promotion. On top of all that, she’s just a funny, warm person I am so glad to know. I cannot recommend her highly enough.”
“I loved that Andrea took the time to really get to know me and my goals before making suggestions. It gave me the clarity and confidence to move ahead with what I do best.”
“She brings the perfect balance of strong expertise and insight and an intuitive, client-centered approach. The consistency of my website design and branding with who I am and what I do makes me confident to invite people to look at my work, knowing that it’s an authentic representation. I can’t imagine working with anyone else.”
“Working with Andréa is a profound experience. While most brand strategists offer mass-produced, superficial advice, Andréa challenges you to dig deep into your creative identity, articulate your unique gifts, and communicate them to your target audience. Don’t be surprised if this work on your brand spills over into all aspects of your life—getting to know who you are and what you really want to achieve is a powerful invitation to make all kinds of positive changes. Andréa’s warmth, sincerity, and good humor make her a joy to work with. She is the real deal and worth every penny!”
One hour-long strategy session to start, another in the middle, and one at the end.
Ask questions, listen in and learn during our 2x/mo. office hours + special sessions with top guest experts!
Get the support & community you need (without the drama) in our sessions and membership app.
You’ll learn what you need to (and when) with full access to all program learning modules.
You’ll get the same assets I use with my private consulting clients. (Think brainstorming worksheets, planning tools, etc.)
One of the most common misconceptions about personal branding is that you have to become something you’re not. That you need to fake it, or mass-produce social media content, or do some other cringey things to promote yourself.
This is simply not true. Yes, you do have to put yourself out there, but there’s a better way, I swear.
There’s a method to the madness. It’s something I’ve developed in my years as a brand strategist, entrepreneur, and writer.
I’m here to help make sense of it all and be your best branding buddy through the process. I’ll help you tap into what makes you and your work so irresistible to your Ideal Readers™ so you can grow your readership while remaining true to who you authentically are.
Introductory pricing is $397/mo. (auto-debited each month) with a 6-month commitment as it is a 6-month program. (This same methodology used in my one-on-one services would cost you about $15K) This is introductory pricing as this is a new format, so this is likely the lowest this program will be priced.
If you’re ready to invest in yourself and are seriously considering joining this program, please answer these quick questions to apply to join and book a 15-minute discovery call with me to make sure this is a good match for you.
NOTE: If you have been a private client, or if you’ve taken classes with me before (aka I know you) please email us at: Team@AndreaGuevara.com to ask any questions or set up your call.
“If you want something you’ve never had, you must be willing to do something you’ve never done.”
What is Branding (really)?
A personal brand is your professional persona made up of a variety of elements, including, but not limted to: your body of work, your name, your logo, color scheme, social profiles, personality, business practices, professional experience, values, what you stand for.
is simply the self-knowledge, customer knowledge, strategy, planning, and actions that go into crafting a brand and then how it interacts with the world.
How is this different than other author marketing programs?
I can’t speak for others, but when you work with me you get the best methods and tools used by successful entrepreneurs and brands adapted to the specifics of the publishing world. You get insightful plans for how to take more control of your career.
In short, you get the tools and methods that no one else is teaching right now.
Plus you get me, 😉 someone who has one foot in the entrepreneurial world and one foot in the publishing world. Because I originally came into the writing world as an outsider, I’m not stuck in the old ways. Because I work with authors, agents, publicists, publishers, and book coaches every day, I also have an insider understanding of the industry.
I’m on a mission to change this industry for the better, from the inside, by giving authors (including those on the margins!), the best tools and insights to help them build a career in a way that sets them up for success and gets their publishers excited too.
How is branding different than marketing?
Marketing brings short-term sales.
I like to say that marketing is like dating around, or a one-night stand. You’re just looking to seal the deal. Branding is like doing the work you need to do to attract and keep your soul mate, and live a life of mutually beneficial partnership.
Branding builds careers.
Plus branding is more fun, more insightful, and builds the foundation you need to do whatever you want moving forward. A personal brand is like a human being, ever-evolving (hopefully) yet the core of whom you know.
While Branding is the focus, marketing tactics, planning, and implementation is a priority in this program as well. They work in hand-in-hand.
Why is a 6-month commitment required?
Hey I know that sounds like a lot, but here’s the deal. There is no magic wand I can waive that will magically set you up for success in a week, or month. Could you cover some serious ground in just 3 months? Sure.* But the thing is life happens–almost no one gets things done as fast as they think–and I want to make sure you’re successful. Six months gives you a chance to learn what you need, implement, get feedback, etc. and move the needle. Plus, if you know that you and your peers are in it for at least 6 months, you know you have a solid (screened) set of folks who are there to help you.
We’re in this together, to change your career, to make an impact, and shift things. A rising tide lifts all boats.
Give me 6 months, commit to doing your part, and you’ll see the change.
*If you need your brand launched (or fixed) that’s possible with this program as well. Let’s say for intance, you want to launch in 4 months. Great. Launch at month 4 and then you’ll have two more months of support post-launch.
Also, if you need everything done and want more hands-on help, in less than 6 months my full-service offerings may be a better fit for you.