Author Brand Strength Group Program
Enrollment is Feb. 15th-March 14th, 2024 | Apply Now to Secure Your Spot
6-month program
1-on-1s with Andrea
Customized expertise, advice/feedback, and brainstorming designed to help you exactly where you are.
Author Brand Strength Group Program
Together, let’s help you take back more control of your writing career!
“Working with Andrea is one of the single best investments I have made in the last 14 years. Becoming an author has been a lifelong dream…her systems are amazing and her intuition and ideas are like having magic fairy dust sprinkled on your brand!”
Brand Strength Education Modules
Including video lessons, worksheets, checklists, templates, planners, and more!
Live Office Hours
Ask questions, get feedback, and get to know your fellow writers.
Exclusive, Inclusive Writers Community
Get to know other motivated, big-hearted writers as you learn and support each other.
Industry Expert Guests
World-class experts in book publishing share their knowledge and experience.
“I know the dangers of setting expectations too high, but the truth remains that Andrea’s Hybrid Program has been transformative for me…I highly recommend it.”
“I feel so much more confident about the publishing process and my place in the market.”
Hi, I’m Andrea, your ally & trusted author branding expert.
One of the most common misconceptions about personal branding is that you have to become someone or something you’re not. That you need to fake it, or mass-produce social media content, or do other cringey things to promote yourself.
This is simply not true. Yes, you do have to put yourself out there, but there’s a better way, I swear.
There’s a method to the madness. It’s something I’ve developed in my years as a brand strategist, entrepreneur, and writer.
I’m here to help make sense of it all and be your best branding buddy through the process. I’ll help you tap into what makes you and your work so irresistible to your Ideal Readers™ so you can grow your readership while remaining true to who you authentically are.
A 6-month author branding program for writers who are committed to taking back more control of their careers.
- Uncover and articulate what makes you and your work unique and valuable
- Take a deep dive, learn research methods and how understand who your Ideal Readers are, and why it matters so much.
- Perform a full brand audit on your entire brand including things like your website, social media, graphics, your competition, your market, etc.
- Take an honest and inspiring look at what’s most important for you and your career, and get clarity on the best next steps for you
- Learn a clear way of strategizing and planning that works with your brain, time limits, and lifestyle
- Utilize a step-by-step method to learn how to speak your Ideal Readers language and show up in a way that no one else can.
- Learn DIY website and graphic design methods as well as how to hire the right freelancers to help
- Put together an effective branding and marketing plan
- Learn what to ask your publisher for and how to work with them to give your book its best chance at bestseller status, and so much more.
This program is for those who are serious about their writing career and ready to learn and implement the best ways to set themselves up for success.
Questions? Check out the FAQ.
“The course’s foundation is to own your authenticity and uniqueness. The building blocks are methods to connect with readers, share your work, and develop a career on your terms. No matter where you are on your journey—an emerging writer or established—Andrea’s expertise and guidance make the path forward clearer, brighter, and easier. “
How it Works
Author with coming publication date
Published Author ready for change
Author-to-Be
Brand Strength Learning Modules Overview
Brand Strength Learning Modules OverviewMy Brand Strength™ Method for author branding is designed to help you clarify, position, and leverage your personal brand, so you can attract more readers & build a fulfilling, lasting career.
Aside from AB 101, you can ONLY access these on-demand modules in this program. I don’t sell it as an individual online course anymore.
Introduction: Author Branding 101
To start, we’ll cover everything you need to know to understand what branding is, to how to leverage it using this program.
Module 1: Self-Awareness
Who you are informs your personal brand, we’ll help you do the foundational work you need to differentiate.
Module 2: Audience Awareness
Understand your market, Ideal Reader and how you’re uniquely positioned to serve them.
Module 3: Industry Awareness
What you need to know about how the publishing industry works now and how to leverage your brand.
Module 4: Brand Positioning (Your Brand Story)
How to position your brand with your audience and create a sustainable strategy for building connection with them.
Module 5: Brand Messaging
Put together your taglines, bio, elevator pitches, etc. that you need to speak your audience’s language.
Module 6: Marketing & Branding Plans
Create your plans to market yourself and your work.
Module 7: Content that Creates Connection
Learn the best ways to brainstorm, create, and schedule content–the core of your marketing and branding outreach efforts.
Module 8: Your Visual Branding
Learn design basics to create your graphics, logo, media kits, etc. (Or best practices on hiring someone else to do it.)
Module 9: Your Author Website
Learn the essential process of planning and creating your website from creating content, to usability, design, and tools.
Module 10: Resources & Tools
Need a simple process for setting up your email newsletter? Or a checklist for creating a media kit, or lead magnet? This is the spot.
+ Frameworks & Tools
- Social Media Best Practices
- Key contacts spreadsheet
- Podcast guest pitch template
- Essay pitch template
- PR pitch for book launch template
- Recommended tools and software, + more
Pricing & Value of the Program
This group program is the perfect alternative to working with me privately, if you currently do not have the budget for 1-on-1 consulting. There simply is no other program like this for authors that offers a 360-degree wrap around approach to building your writing career. While we cover marketing, it’s so much more than that. (Not to mention that most author and book marketing resources out there cover less and cost more.)
Here’s a breakdown of the value of what’s included & what your investment offer is:
Brand Strength System
- The exact same methodology I use with my private clients that covers all three phases of Brand Strength (Clarity, Design, Launch), broken down into on-demand education modules
- Video lessons
- Exercises, worksheets, workbooks, templates, checklists, scripts, and more.
Value: $15,000.
Author Brand Strength Community
- Private community of vetted, positive motivated writers who are going through the program with you, or are a part of the alumni section
- Option to have an accountability partner
- Community discussion, chats, posts, sharing, & events via Mighty App
- Monthly Office Hours Coaching & Feedback
Value: $2,094.
Expert Guidance & Feedback
- 6-month program with me and your fellow motivated, positive writers
- Three (3) 1-on-1 strategy sessions with Andrea
- Get feedback on your work whether that’s brand positioning, messaging, plans, designs, marketing, and so much more from me, as well as your peers within the app and office hours.
- Access to Andrea’s Resource Guide with recommendations on everything from media kits to website designers, and so much more.
Value: $5,400.
BONUS: All-Access Pass to my book publishing industry expert Speaker Series monthly guests
Monthly speakers on a variety of subjects such as publicity, agents, speaking, events, social media, and so much more.
Value: $3,000.
Total Value of everything included: $25,494.
Your Investment is only $3,600 for the 6-month program, which includes:
- Three 1-on-1 strategy sessions with Andrea
- On-demand access to all Brand Strength Author Branding & Marketing modules
- Monthly Focused Office Hours sessions
- Online community (in the Mighty app)
- In-app and live feedback on your work within your strategy sessions and/or via the app and Office Hours sessions.
- BONUS: All-access to all of the live Speaker Series events during the 6-month program
- Add-on option: to add additional paid 1-on-1 strategy sessions with Andrea
If you are accepted into the program, a non-refundable up front fee of $360 is required to secure your spot. Payment plan options are available.
Does this value vs price breakdown seem “too good to be true”? I get it. I know that a lot of salesy folks inflate the value of their offerings to make their program look more valuable, but this is the real deal. This is what I charge for these things. The only way I am able to offer this program at such a steep discount is because it’s a group format. No BS, I want to help more authors, and I only have so many hours, so this is one big way I’m able to do just that. 🙂 I hope you’ll be one of my new cohort members! ~A
BONUS: All-Access Pass to my exclusive publishing industry Speaker Series!
As a member of the group program, you’ll also have an all-access pass to our Speaker Series which includes access to live guest expert sessions with publishing industry leaders and professionals to help you hone your brand and expand your career. (A $49-99/ per live session value!)
Here are some of our past speakers:
What Clients Say
“After finishing my manuscript, the Hybrid Program was just what I needed to kick-start the next phase of going to market. I came away with a solid understanding of my brand and created the assets I need to streamline my website for agents and my ideal readers. I feel so much more confident about the publishing process and my place in the market.”
“I know the dangers of setting expectations too high, but the truth remains that Andrea’s Hybrid Program has been transformative for me. It’s helped me think deeply about my overarching goals as a writer, the audience I’m trying to reach, and the strategies for outreach that are best tailored to my strengths and resources. Andrea takes intimidating, vital questions—”who am I?” types of questions—and breaks them down in ways that somehow feel manageable. I’ve changed the way I approach my work and shape my days because of this program. I highly recommend it.”
“Andrea demystifies the branding process with short, to the point modules that explain with detail how you would create a brand and online presence that reflects your work. Along with hours of tutorials, her bi-weekly open hour sessions to answer questions or just be with you as you walk through the process were generous and helpful. You really feel as though you have a friend who is a brand specialist walking you through it.”
“Working with Andréa is a profound experience. While most brand strategists offer mass-produced, superficial advice, Andréa challenges you to dig deep into your creative identity, articulate your unique gifts, and communicate them to your target audience. Don’t be surprised if this work on your brand spills over into all aspects of your life—getting to know who you are and what you really want to achieve is a powerful invitation to make all kinds of positive changes. Andréa’s warmth, sincerity, and good humor make her a joy to work with. She is the real deal and worth every penny!”
“What I accomplished with Andrea in only 3 months was amazing. Her program gives you relevant information that, if you follow it, moves you from polishing your story to identifying the right publishing venue.”
“She brings the perfect balance of strong expertise and insight and an intuitive, client-centered approach. The consistency of my website design and branding with who I am and what I do makes me confident to invite people to look at my work, knowing that it’s an authentic representation. I can’t imagine working with anyone else.”
FAQs
How do I know if it’s the right time for me to start?
I’ve created some quick videos for you. Check ’em out:
What is Branding (really)?
First, let’s define Personal Brand
A personal brand is your professional persona made up of a variety of elements, including, but not limted to: your body of work, your name, your logo, color scheme, social profiles, personality, business practices, professional experience, values, what you stand for.
Branding
is simply the self-knowledge, customer knowledge, strategy, planning, and actions that go into crafting a brand and then how it interacts with the world.
How is this different than other author marketing programs?
I can’t speak for others, but when you work with me you get the best methods and tools used by successful entrepreneurs and brands adapted to the specifics of the publishing world. You get insightful plans for how to take more control of your career.
In short, you get the tools and methods that no one else is teaching right now.
Plus you get me, 😉 someone who has one foot in the entrepreneurial world and one foot in the publishing world. Because I originally came into the writing world as an outsider, I’m not stuck in the old ways. Because I work with authors, agents, publicists, publishers, and book coaches every day, I also have an insider understanding of the industry.
I’m on a mission to change this industry for the better, from the inside, by giving authors (including those on the margins!), the best tools and insights to help them build a career in a way that sets them up for success and gets their publishers excited too.
How is branding different than marketing?
Marketing brings short-term sales.
I like to say that marketing is like dating around, or a one-night stand. You’re just looking to seal the deal. Branding is like doing the work you need to do to attract and keep your soul mate, and live a life of mutually beneficial partnership.
Branding builds careers.
Plus branding is more fun, more insightful, and builds the foundation you need to do whatever you want moving forward. A personal brand is like a human being, ever-evolving (hopefully) yet the core of whom you know.
While Branding is the focus, marketing tactics, planning, and implementation is a priority in this program as well. They work in hand-in-hand.
Why is a 6-month commitment required?
Hey I know that sounds like a lot, but here’s the deal. There is no magic wand I can waive that will magically set you up for success in a week, or month. Could you cover some serious ground in just 3 months? Sure.* But the thing is life happens–almost no one gets things done as fast as they think–and I want to make sure you’re successful. Six months gives you a chance to learn what you need, implement, get feedback, etc. and move the needle. Plus, if you know that you and your peers are in it for at least 6 months, you know you have a solid (screened) set of folks who are there to help you.
We’re in this together, to change your career, to make an impact, and shift things. A rising tide lifts all boats.
Give me 6 months, commit to doing your part, and you’ll see the change.
*If you need your brand launched (or fixed) that’s possible with this program as well. Let’s say for intance, you want to launch in 4 months. Great. Launch at month 4 and then you’ll have two more months of support post-launch.
Also, if you need everything done and want more hands-on help, in less than 6 months my full-service offerings may be a better fit for you.
Are guest speakers paid?
Yes! It’s our standard practice to pay our guest speakers. We make every effort to pay them their full speaking rate because we value their time and insights. In rare cases, some speakers prefer not to be paid.
Do you offer scholarships or discounts?
At this time we are not able to offer scholarships or discounts. However, we hope to be able to do so eventually. If you cannot afford the program at this time, we encourage you to sign up for the wait list to be notified when the next cohort opens. We may have the ability to provide assistance at that time. But even if we are not, being on the newsletter email list will provide access to free and other lower cost resources as well.
*Why am I not selling this education system by itself anymore? The reality is that people lose steam with online courses. I used to offer a previous version of this system but I’d often find that folks would stall out, not finish, or need more hands-on guidance that simply can’t be offered through recorded classes. Also, note that the curriculum may change and adapt as we continue to hone it, so order of modules or content may change.
“If you want something you’ve never had, you must be willing to do something you’ve never done.”