
Q & A:
How do I get started branding myself?
Q: I want to start a website to gain followers and make money with my writing. I've identified a niche, but I'm wondering how to get started branding myself. -Trish
Andrea:
Understand Yourself & Your People
Before you do anything else dig…
How do I get started branding myself?

Q & A:
What are some of the mistakes to avoid in branding yourself as a writer?
Q: For writers new to the idea of writing as a business, what are some of the mistakes to avoid when thinking about branding? —Gabrielle
Andrea: Great question.
One of the biggest personal branding mistakes is trying to be everything to…
What are some of the mistakes to avoid in branding yourself as a writer?

Q & A:
Should I have a book or author photo as my profile picture?
Q: My profile photo on Facebook and Instagram is my book cover. Should I keep it that way, or have a picture of myself? —Brian
Andrea:
Make it a personal photo for sure! People want to connect with a human being, they like books because…
Should I have a book or author photo as my profile picture?

Q & A:
Should I establish a brand for my book or myself?
Q: I have a book out and one forthcoming. How do I establish a brand? Should I brand my book or myself personally? Do I link the two books through titles? —Lee
Andrea: Generally speaking you want to establish your brand for you as the…
Should I establish a brand for my book or myself?

Q & A: I write in multiple genres and topics, how do I build an audience?
Q: I, like several of the other writers here, write multiple genres and on multiple topics. Consciousness, mindfulness, dance and somatics in nonfiction largely; also poetry (several books) and fiction. I've a Facebook presence, tweet, blog.…

Why Branding is So Important for Writers and Creatives
One of the most common questions I get from writers and creatives is, "how can branding help me?" There are so many ways, but for brevity's sake let's just look at these few. But first, remember that great personal branding is all about knowing…

Branding is not platform, or marketing. Here’s the real definition.
Branding (or personal branding) is a term that gets thrown around a lot lately. It seems that everyone’s talking about it, but only some actually know what it means. If you're one of those who's scratching your head at this jargon, don't worry…

How to Get Readers to Actually Remember You
Being a professional writer is only half about writing that book, or screenplay (or whatever your big project is). The other half is actually getting someone to read your work.
When I first started writing, a friend and I went to a day-long…

Nine Traits of Astonishingly Successful Authors
A Note: This post was originally published in 2017, before JK Rowling's problematic stances on gender and trans people and before I was aware of how classist and misogynistic some of Stephen King's opinions are too. Although I want to make it…