Writer & Author Personal Branding

build your audience for your creative work

3 Creative Ways to Build Your Audience

You've created something amazing—an important book, a stirring song, a cool website, an amazing new service—and now it's time to build your audience. These days there are more ways to get in front of more eyeballs than ever before. The…
How branding helps writers and creatives
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Why Branding is So Important for Writers and Creatives

One of the most common questions I get from writers and creatives is, "how can branding help me?" There are so many ways, but for brevity's sake let's just look at these few. But first, remember that great personal branding is all about knowing…
Personal branding defined

Branding is not platform, or marketing. Here’s the real definition.

Branding (or personal branding) is a term that gets thrown around a lot lately. It seems that everyone’s talking about it, but only some actually know what it means. If you're one of those who's scratching your head at this jargon, don't worry…
More readers for your book launch

How to Get Readers to Actually Remember You

Being a professional writer is only half about writing that book, or screenplay (or whatever your big project is). The other half is actually getting someone to read your work. When I first started writing, a friend and I went to a day-long…
how to setup email form on website

How to Set Up an Email Sign Up on Your Website

For personal brands, I usually recommend either of these two email marketing service providers: ConvertKit and MailChimp. They each have their strengths and only you can choose the right one for your needs. Both email marketing providers…
best-selling-authors-JK Rowling, Elizabeth Gilbert, Neil Gaiman, Maya Angelou
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Nine Traits of Astonishingly Successful Authors

A Note: This post was originally published in 2017, before JK Rowling's problematic stances on gender and trans people and before I was aware of how classist and misogynistic some of Stephen King's opinions are too. Although I want to make it…