Writer & Author Personal Branding

Growth is never by mere chance; it is the result of forces working together.
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True Growth Comes through Being Supported

Just before throwing a party at my house last spring, my 25-year-old son said, “Mom you’ve grown so much, you’re not as stressed out like you usually would be back in the day.” I laughed and thought for a moment. Yes, I’d grown some,…
When Should Authors Think About Branding

When is the Right Time to Work on Your Author Brand?

Real Talk: When is the right time to work on your author brand? First of all, I'm an author brand strategist, so that means at least two things: 1) I should know what I'm talking about (lol) and 2) if I'm doing my job right, I am going to give…
Sample Instagram book launch graphic post & all the worries that come with itAndrea Guevara LLC

The Real Reason You’re Not Marketing Yourself

What's the real reason you're not marketing yourself? Maybe you hate social media (or at least you do when it comes to promoting your book or yourself). Let’s face it, it’s more fun to post pics of your cute dog, or your vacation than it…
Book publication week survival tips
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Here’s How to Survive Your Book Pub Week

You've dreamt of the day your book would finally be printed and in the hands of readers. Maybe that idea is often the thing that kept you going when you were in the depths of the writing or editing process. But now that the time is almost here...it…
How to find more readers - authorsAndrea Guevara LLC

How do I find more readers?

If you were to Google the phrase "How do I find more readers for my book?" you'd end up with approximately 461,000,000 results. There is no shortage of advice out there. I'm going to share with you the ONE thing that you absolutely need to…
10 must have features for author websiteAndrea Guevara LLC

Make sure your author website has these 10 must-haves!

Your website has the potential to show the world why they should pay attention to you and your writing, yet most authors and writers treat it more like business card, or skimpy brochure. The truth is, your website should be making you money,…
build your audience for your creative work

3 Creative Ways to Build Your Audience

You've created something amazing—an important book, a stirring song, a cool website, an amazing new service—and now it's time to build your audience. These days there are more ways to get in front of more eyeballs than ever before. The…
How branding helps writers and creatives
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Why Branding is So Important for Writers and Creatives

One of the most common questions I get from writers and creatives is, "how can branding help me?" There are so many ways, but for brevity's sake let's just look at these few. But first, remember that great personal branding is all about knowing…
Personal branding defined

Branding is not platform, or marketing. Here’s the real definition.

Branding (or personal branding) is a term that gets thrown around a lot lately. It seems that everyone’s talking about it, but only some actually know what it means. If you're one of those who's scratching your head at this jargon, don't worry…
More readers for your book launch

How to Get Readers to Actually Remember You

Being a professional writer is only half about writing that book, or screenplay (or whatever your big project is). The other half is actually getting someone to read your work. When I first started writing, a friend and I went to a day-long…