Writer & Author Personal Branding

Book publication week survival tips
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Here’s How to Survive Your Book Pub Week.

You've dreamt of the day your book would finally be printed and in the hands of readers. Maybe that idea is often the thing that kept you going when you were in the depths of the writing or editing process. But now that the time is almost here...it…
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Client Win: Stephanie Land’s memoir MAID inspires Netflix original series!

It's been so much fun to be a part of this wild ride of watching Stephanie's book become an instant bestseller, then to have President Obama select it as one of his Summer Reads, and now the moment we've been prepping for, for so long: the Netflix…
How to find more readers - authorsAndrea Guevara LLC
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How do I find more readers?

If you were to Google the phrase "How do I find more readers for my book?" you'd end up with approximately 461,000,000 results. There is no shortage of advice out there. I'm going to share with you the ONE thing that you absolutely need to…
10 must have features for author websiteAndrea Guevara LLC
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Make sure your author website has these 10 must-haves!

Your website has the potential to show the world why they should pay attention to you and your writing, yet most authors and writers treat it more like business card, or skimpy brochure. The truth is, your website should be making you money,…
build your audience for your creative work

3 Creative Ways to Build Your Audience

You've created something amazing—an important book, a stirring song, a cool website, an amazing new service—and now it's time to build your audience. These days there are more ways to get in front of more eyeballs than ever before. The…
How branding helps writers and creatives
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Why Branding is So Important for Writers and Creatives

One of the most common questions I get from writers and creatives is, "how can branding help me?" There are so many ways, but for brevity's sake let's just look at these few. But first, remember that great personal branding is all about knowing…
Personal branding defined

Branding is not platform, or marketing. Here’s the real definition.

Branding (or personal branding) is a term that gets thrown around a lot lately. It seems that everyone’s talking about it, but only some actually know what it means. If you're one of those who's scratching your head at this jargon, don't worry…
More readers for your book launch

How to Get Readers to Actually Remember You

Being a professional writer is only half about writing that book, or screenplay (or whatever your big project is). The other half is actually getting someone to read your work. When I first started writing, a friend and I went to a day-long…
how to setup email form on website

How to Set Up an Email Sign Up on Your Website

For personal brands, I usually recommend either of these two email marketing service providers: ConvertKit and MailChimp. They each have their strengths and only you can choose the right one for your needs. Both email marketing providers…
best-selling-authors-JK Rowling, Elizabeth Gilbert, Neil Gaiman, Maya Angelou
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Nine Traits of Astonishingly Successful Authors

A Note: This post was originally published in 2017, before JK Rowling's problematic stances on gender and trans people and before I was aware of how classist and misogynistic some of Stephen King's opinions are too. Although I want to make it…