Hi, I’m Andrea.
When I first began to take my writing career seriously (after decades of wishing & waiting) I was really confused:
- About how to “package” myself into brand that people would be interested in, mostly because…
- I wrote a lot of different things (memoir, business how-to’s, essay, short stories, etc.) AND had a totally unrelated day job, and
- I wasn’t sure how to get more people to read my work
I wasn’t sure how to merge all of these seemingly disparate interests into one cohesive brand that people would understand.
It was pretty embarrassing because I was (and am) a branding expert.
I’ve spent nearly two decades helping businesses figure out their brands and position them for success. So why couldn’t I figure out my own brand?
The thing was (and maybe you can relate)…
it’s always easier to see someone else’s talents or flaws rather than our own. The same goes for branding. I knew the only way to be successful would be to have a solid writer brand. Yet I struggled for months over how to marry what I knew about branding with what I wanted to achieve as a writer. Plus, I secretly feared that I’d end up committing to a personal brand that I didn’t really like. That maybe I’d feel like a fraud.
Then one day…
It hit me: a personal brand is not as much about WHAT you do, so much as WHO you are. This was the key that unlocked everything for me.
Does this sound like you?
You are not alone!
Obviously, I used to be there too, but the good news is, I know the way out. I know how to bust through the bullshit, the confusion, the overwhelm, and create a career based on who you authentically are. And I want to teach you!
“Can I just tell you…the class is amazing…you should totally charge more for all of this great stuff.”
“Andrea is incredible. I’ve been struggling to figure out my brand, and this course was exactly what I needed: thorough, detailed, and hands-on! I cannot recommend this course or Andrea as a consultant/advisor/mentor enough! Make no mistake, she’ll push you to think about things and be honest with yourself, but she supports you the whole way.”
Lesson 1: Intro & Discovery
- What a brand is and what branding is
- The difference between branding vs. marketing & platform vs. body of work
- The Writer Brand–what it’s made up of
- Discovering Your Brand’s Story:
Your Brand Values
Your Personal Vision of Success
Lesson 2: Digging Deeper
- The Whole Writer: Deciding WHAT to Brand
- Writer Brand Archetypes
Lesson 3: Your Ideal Market (Readers)
- Defining Your Ideal Market(s)/Reader(s)
- Create Your Ideal Reader Profile
- How to Find Them
Lesson 4: Words Matter, Part 1: Your Brand Statement(s)
- What a Brand Statement is
- What Makes You Unique
- Types of Brand Statements
- Practicing Your Own Brand Statements
Lesson 5: Words Matter, Part II: Taglines & Keywords
- What Taglines Are, and Best Uses
- The Makeup of a Good Tagline
- Creating Your Own Tagline
- Beyond Search: The Value of Keywords
Lesson 6: Visual Branding
- What You Need. What You Don’t
- Websites, social media, logos, etc.
- How to Choose the BEST Designer
- How to Get the BEST from Your Designer
- DIY Design Tips
- Taking Stock, What You Have & What You Need: Logos, graphics, websites, blogs, headshots, etc.
Lesson 7: Bringing it All Together
- Your Brand Story, In Brief
- Your Brand Story, Writing the Future Narrative
- The Important Pursuit of Vision
Lesson 8: Sharing Your Brand’s Story
- Creating Branding and Marketing Plans
- Content Marketing Planning
- Where to Find Quality Content
- Building an Engaged Audience
- Shortcuts and Tools
- Together, We Rise.
Every lesson includes an FAQ and Q & A section where you can read other’s questions and answers as well as ask your own questions.
In addition to the BONUS Resources at the end of nearly every lesson, you’ll also get VIP access to my Exclusive Resource Guide, which is chock full of recommended apps, services, methods, articles, etc.
How it Works
Where: This course is a completely online, available anywhere format via the Teachery secure online course platform. You can even access it on your iPad while traveling the world. 😉
When: The course is OPEN now! When you enroll you’ll have instant access to Lesson 1, then each week the following lesson will be released, and you’ll be notified via email.
A new lesson opens up each week, until all 8 lessons are open. Then you’ll have access to all 8 lessons, plus the Exclusive Resource Guide for an ENTIRE YEAR!
“Andrea Guevara is a heart-centered strategist who brings intelligence, generosity and insight to her boot camp branding course. Her interactive classes progress at a clip, and by the end students have a rock-solid foundation to launch their brand.”
“Andrea is a savvy and helpful instructor who really helped me get a better grasp on my brand and how to use it in marketing myself.”
“Andrea is a visionary and multi-talented marketing expert …She is also a polished public speaker and a gifted teacher who inspires students and audience members to dream bigger. ”
I stand by the quality of my course. If for any reason within 14 days of the first day of the course, you are not satisfied, I’ll refund your purchase.
Frequently Asked Questions
Q: How long will I have access to the course?
A: You’ll have access to the course for one full year from date of purchase! And I’m always tweaking and improving the course to stay up-to-date with the latest info, so that includes any updates and upgrades I do over that time.
Q: Will this be graded?
A: No, we’re all adults. You get what you put in. No need for grades or quizzes here.
Q: Are there downloadable worksheets?
A: You betcha. We’ve got the downloads, BUT I’m even more excited about a NEW addition to the course: LIVE Workbooks!
You can fill in your workbooks online and save them, even export them to PDF. So you’ll always have access to all of your course workbooks, even after you’re done with the course.
Q: What if I want to learn how to improve my online presence?
A: You will definitely learn that in this course, along with a TON of other essential knowledge for building your personal brand.
Q: Is there a guarantee?
A: Sure is. I’m super confident that you’ll love this course, so I’ve included a 14-day return policy. You’ll have 14 days to check out the course, and if it’s not for you, simply request a refund on my website.
Don’t see your questions answered here? Email me at: andrea AT andreaguevara.com
“Andrea’s energy and passion for what she does could light up a planet. I love her dedication to embracing and continually learning for the benefit of her clients and of course her website rocks which is proof that she knows her stuff!”
“Unfortunately, Andrea is missing one thing… a cape.
She is super-creative, super-personable, super-talented, super-knowledgeable, super-business, super-super. Will someone please sew her a cape.”