Personal Branding for Writers course

Learn How to Create a Powerful Writer Brand


  • Not sure where your creativity, passions, & career should intersect?
  • Often frustrated that people aren‘t "getting" what you’re trying to do?
  • Overwhelmed by where, when, & how best to post on social media?
  • You write different genres, but aren’t sure how to brand it all?

writer and branding expertYou are not alone. Join me for this six-week online branding course and I’ll show you how to uncover your strengths and help you create a personal brand that you’ll be proud of.  ~Andrea Guevara

“Andrea Guevara is a heart-centered strategist who brings intelligence, generosity and insight to her boot camp branding course. Her interactive classes progress at a clip, and by the end students have a rock-solid foundation to launch their brand.”

–Elizabeth Wilkerson

Authentically Awesome branding course student, and Author








Six LIVE Webinar Classes

Join in, or watch the recorded version later.

Q & A

Weekly Q & A segment on the webinar, plus email feedback from Andrea.

Clear, Concise Lessons

No blathering, just the info you need to take action.

Learn Anywhere!

Weekly streaming webinars, downloadable files, & it’s even mobile-friendly.

Streamlined Exercises

Exercises designed to help you move forward.

Exclusive Bonus Content

New bonus content will be announced with course date announcement!


Create an Effective Personal Brand.

Learn how to position yourself and your writing both on and offline. This course is essential for writers at any stage of their careers.

What will you will learn?

Whether you write in one genre or many, or even if you also have a day job, this course will help you create an effective and lasting brand. It will teach you how to identify your unique strengths and leverage them to make not only a great first impression, but build a better career. It also covers actionable ways to improve your online presence and how to position yourself for success with agents, the press, and publishers.

Your success depends on how well the public understands your brand. This course provides the tools to help you take your writing career to the next level.


Week 1: Intro & Discovery

  • What We’ll Cover
  • Brand/Branding definitions
  • Branding vs. marketing & platform vs. body of work
  • The Writer Brand–what it’s made up of
  • Discovering Your Brand’s Story:

Your Brand Values

Your Brandstrengths™

Your Personal Vision of Success

Week 2: Digging Deeper and Your Ideal Market

  • What to Brand
  • Writer Brand Archetypes
  • Defining Your Ideal Market(s)/Reader(s)
  • Special Guest Expert (last time was Brooke Warner)

Week 3:  Words Matter–Crafting Your Taglines, Brand Statement(s), and Keywords

  • Brand Statements
  • Taglines
  • Keywords & more

Week 4: Visual Branding

  • What you need, what you don’t
    • Websites, social media, logos, etc.
    • What should it cost?
  • How to choose a designer
  • How to get the BEST from your designer
  • Taking Stock: Logos, graphics, websites, blogs, headshots, etc.

Week 5:  Bringing it All Together

  • Your Brand Brief
  • Your Brand Story
  • The Pursuit of Vision
  • Organizing your assets

Week 6: Telling Your Brand’s Story

  • Creating branding and marketing plans
  • Content planning
  • Building an Engaged Audience
  • Shortcuts and Tools
  • Together, we rise.

Special Guests & Bonuses will be announced soon!


How it Works/FAQ

Dates and full information on Andrea’s next course session will be announced shortly. Get on the email list to have first notice and presale dibs!

Questions? Email Andrea at: andrea AT
Tobin Dalrymple

“I’ve had the good luck to work closely with Andrea. She is a leader of the best kind: an addictive, loveable personality and a serious, tactful mind, she imbues trust and confidence in all her clients and partners. Not only that, but she’s a great marketer, too, with an alchemistic ability to create brands or ideas that are pure gold. Highly recommended.”

Tobin DalrympleWriter, Content Marketer
Leigh Stein

“I love working with Andrea. With thoughtful planning, an eye for design, and a bold vision, she helps me communicate what is at the heart of BinderCon’s mission: helping writers get ahead.”

Leigh SteinExecutive Director, BinderCon and author of Land of Enchantment, Dispatch from the Future, & The Fallback Plan

100% Satisfaction Guarantee

I stand by the quality of my course. If for any reason within 14 days of the first day of the course, you are not satisfied, I’ll refund your purchase.

Starr Hall

“Andrea’s energy and passion for what she does could light up a planet. She is an excellent designer and she gets branding. A designer that gets branding is a must in today’s branding arena. I love her dedication to embracing and continually learning for the benefit of her clients and of course her website rocks which is proof that she knows her stuff!”

Starr HallAuthor, and Senior Consultant for Global Brands & Agencies
Kevin Staniec

“Unfortunately, Andrea is missing one thing… a cape.

She is super-creative, super-personable, super-talented, super-knowledgeable, super-business, super-super. When Andrea jumps on a project you don’t just get standard designs or standard ideas, you get super-designs and super-ideas.

Will someone please sew her a cape.”

Kevin StaniecPresident, 1888 Center | Arts Advocate, Author, and Publisher

writer and branding expert

Andrea Guevara

Branding expert & writer

Hello! I’m Andrea Guevara and I’m excited to teach you how to craft an authentically awesome personal brand. I have over fifteen years experience as a branding strategist and graphic/web designer. A few years back I decided to pursue my lifelong dream of becoming a writer and to marry my passions for branding and writing, in order to help writers like you improve their careers.

Writing is often a solitary activity and shifting gears from creating to marketing/branding can be hard. I want to help make it easier!

Here is a little bit more about my professional street cred, in both branding and writing: In addition to my past experience as Creative Director and President of my branding firm, Lucky 19, I am the current Brand Director of BinderCon (national literary conference) and was the former Digital Media Program Coordinator for PEN Center USA.

In 2015, I graduated from the UCLA Extension Writers’ Program where I was a 2014/15 Writing Program Scholar. My work (writing and visual) has appeared in ESME, Role Reboot, Mash Stories, Winter Tangerine Review, Conde Nast Traveler, StartupNation, Parenting OC, Healthy Child Healthy World, and USA Today. I authored a small business ebook called Brand Almighty (which is undergoing a reboot). I served as a short story judge at MashStories. I am currently working on a coming of age memoir about my evangelical teen marriage.


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