You have this dream for a reason.

So, let’s create a plan to make it work.

Author Brand Strategy, Development, & Consulting

Watch this client Author Brand Case Study, with Bridget Crocker:

Authors and Writers cannot rely on marketing trends to build their careers; we have to be more strategic. Once we do that, the ‘magic’ of true connection starts to materialize and changes everything.

Great author branding gives you the structure, strategy and mindset shifts to be successful. We all know the publishing industry has changed but few know how to adapt. Let’s work together to create the step-by-step plans you need to actually make those big dreams a reality.

When you take the time to consciously create your author brand you set yourself up for long-term success, more book sales (& better book deals), and more control over your work and income.

Learn More about Author Branding Services

See more client author branding case studies.

“Working with Andrea is a fantastic experience. She brings the perfect balance of strong expertise and insight and an intuitive, client-centered approach.”

Alicia A. WallaceActivist, Public Educator, Writer

“Andrea Guevera has been a genius at helping me–a first time author–create a branding strategy. She showed me how to enhance my value as an author and highlighted what made me and my book unique, and she’s even given me a bigger vision of my future as a writer…”

Sarah VogelAttorney, advocate, and author of The Farmer’s Lawyer

“Andrea is amazing at understanding your message and audience, and pulling together all the disparate ideas in your head into a cohesive package. It’s so nice to have a website that I’m proud to send people to and that I know makes me look like the professional I’m aspiring to be.”

Sarah W. JaffeAuthor of Wanting What’s Best: Parenting, Privilege, and Building a Just World, child welfare advocate, and mother

“One of the smartest things I have ever done professionally was to hire Andrea Guevara in advance of the release of my book, The Big Hurt.”

Erika SchickelAuthor of The Big Hurt and You’re Not the Boss of Me

Hi, I’m Andrea.

Years ago, when I was a newbie professional writer, I noticed that no one was teaching personal branding to writers. As veteran of the branding and marketing world, I couldn’t believe it! In the business world, if you don’t have a brand, you don’t have a business. I knew this would be a game-changer for writers. So I had to do something about it. I started teaching author-focused brand strategy which then blossomed into consulting and a full-time business.

I’ve worked with everyone from bestselling authors to authors-to-be, helping writers tap into their own aligned inner compass and identity so they can articulate that to the world more effectively.

Personally, I built my career while raising two kids a single mom (they’re adults now). I used to call my life Murphy’s Life because well, it felt like everything that could go wrong always did. I’ve had to fight tooth-and-nail for just about every success in my life, but I always knew I could turn it into something important once I finally had more than a moment to breathe. Now, I’ve made it my mission to help women and others who’ve been marginalized by our late-stage capitalist culture to pursue their dreams and understand what makes them each so intrinsically awesome.

Learn a bit more about me on my good ol’ About page.

2023 Honoree

There are really only two ways to become a successful author: wait and hope for your book to hit the bestseller lottery, or create a strategic plan to build your career.

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That tension between what you want and how life keeps getting the way can be brutal. As a single mom entrepreneur, I’ve been there so many times. Think of these tools as a resource to awakening your deepest and most powerful self, even in the midst of everyday life’s shitstorms.

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