Q: I, like several of the other writers here, write multiple genres and on multiple topics. Consciousness, mindfulness, dance and somatics in nonfiction largely; also poetry (several books) and fiction. I’ve a Facebook presence, tweet, blog. How do I build audience further? Seems my brand is broad. —Cheryl
Andrea: This is a question that so many writers have. To be honest some of us not only write on many subjects and in several genres but are also into other things like design, or other creative ventures. This is one of the beauties of being human, we’re not just one thing.
1. Identify the central theme, or through-line. I find that when we seem to have a varied brand like this it’s helpful to pull out the central themes–just like you would a story.
It sounds like your readers are interested in living conscious lives. At first glance, that seems to be your overarching theme–or core brand.
Your varied writings are extensions of this core brand. They are both the content and the different approaches to your central brand of conscious living.
2. What makes your approach different?
The next step is to think about how you approach it uniquely. What makes you different than others doing similar things? Maybe it’s your approach or your knowledge of dance and mindfulness? Your background?
Cheryl: Yes and yes. You’ve zeroed in on it. I call my blog InBod. All my work looks at the way we embody ourselves and make ourselves more conscious.
Andrea: See, you’re on the right track!
3. So your next step might be to identify like-minded brands who have bigger audiences than yours and explore ways to collaborate so you can start building a larger following with the right kind of people.
Either that, or you can also learn from the way they do things in order to get ideas on how to build your audience.
Cheryl: I’m stumbling on grasping “like-minded brands.” Do you have examples?
Andrea: Okay, sure, so I would start with making a list of the kinds of things do you read, watch, and engage with on the subject. That’s where I would go, mindful living magazines, other bloggers, local events, mindfulness organizations. Start taking a more mindful look at how they engage with their audience but also, if possible, the steps they took to get where they are today. You may be surprised what you find. There’s no reason to reinvent the wheel when you can learn from similar brands who’ve gone before you.
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