Q: My profile photo on Facebook and Instagram is my book cover. Should I keep it that way, or have a picture of myself? —Brian

Andrea:

Make it a personal photo for sure! People want to connect with a human being, they like books because books are about people. 😛 So upload a nice author brand photo of yourself as your profile pic.

It’s safe to assume that most people are in a hurry and are distracted. Make it as easy as possible for them to find what you want them to find. BTW, I suggest making your cover photo your book, along with one or two positive review quotes/blurbs, and then your profile should be your personal photo.

Remember, you’re building a career–one that won’t just be based on one singular book.

You can find more tips for building your author brand on social media in my article on The Write Life.

 


Do you have a burning question about branding your writing or creativity? The business or psychological side to pursuing your dream of supporting yourself with your creative work? Please email it to me. It just might get selected to be featured on this blog.


 

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