
Keep Your Wits
Save Your Sanity, Mindset Shifts, & Ways to Keep Going


Where to Expend Your Energy Right Now
I’d like to share an easy 4-step process that helps me keep my sanity (mostly) in hard times and conserves my positive energy in the face of our “new normal.”
#1 Acknowledge the reality of what’s going on. 💣
Things are BIZARRE!…

Give Yourself a Damn Break
Do you ever have the kind of week where you ask yourself what evil karma you must have perpetrated in some other life so as to deserve such a shower of bullshit to be rained down upon you?
I've just come off a couple of wild-ass--WTF weeks…

How do you know if you should keep going on this [project/ company/ mission]?
I'm gonna be straight with you. I'm exhausted. You may be too. Though I've always considered myself an ally of anyone disenfranchised, I see that the depth and breadth of racism in this country is much more staggering than I realized. If…
Pursue Your Dreams
Go ahead, design the life you want, doing the things that light you up.

Is it Time to Plant Seeds or Harvest, or…?
My daughter started getting into gardening last April—like so many folks—during the pandemic. It helped to quiet down the raging anxiety inside her. Like her mama, she soon discovered that she loved to garden. Unlike her mama, she found…

It’s About Damn Time
For many years I felt like an outlier in the business world, hell, in life. It's no secret I'm a "heart-centered strategist" as several clients have called me. I have never really bought into the idea of business as usual. I've learned what…

They Are Showing Us Who They Are
You know how they say “crisis creates character”? Well, I think "crisis reveals character." And the same can be said of brands. During this difficult time I'm sure you've seen ads and posts from different brands that have either been skillfully…

How to Focus & Finish Your Creative Work (3 Experts Share)
I have a confession. I started writing my memoir in 2013, finished the first draft in 2017, and yet STILL HAVEN'T FINISHED the damn book! BUT 2020 is the year I finish this thing!
It'd be easy to call myself lazy, or a procrastinator, but…
Attract Your Kind of People
Personal branding resources for women determined to build a community around a larger vision.

Here’s How to Survive Your Book Pub Week
You've dreamt of the day your book would finally be printed and in the hands of readers. Maybe that idea is often the thing that kept you going when you were in the depths of the writing or editing process. But now that the time is almost here...it…

They Are Showing Us Who They Are
You know how they say “crisis creates character”? Well, I think "crisis reveals character." And the same can be said of brands. During this difficult time I'm sure you've seen ads and posts from different brands that have either been skillfully…

Will People Like Me? Personal Branding From Your Core
Have you ever wondered if your personal brand will really fit you years from now, or even days? That was one of my fears when I first started crafting my personal branding to where it is now. I was afraid to commit to something because I felt…

How to Get People to Care About Your Art
I want to talk about something I've been thinking a lot about this week, namely: perceptions of reality. You know, something light and airy. 😉
Seriously though, as writers and creative-types we are often so intimately oriented with our own…
For Writers & Authors
Specialized tools and advice for writers and authors.
// On Writing & The Business of Writing

The Most Important Element of Your Writing Style & How to Find It
Sounding Like "You"
“This is good Mom, but it doesn’t sound like you,” my son told me one afternoon, after reading an essay draft I had just shared with him.
“Yeah.” My daughter nodded from her spot on the couch.
I gulped…

Inspiration is for Freakin’ Amateurs
“Inspiration is for amateurs; the rest of us just show up and get to work.” -Chuck Close
I realize this is a funny thing to say given that my work is largely infused with inspiration/motivation, but you'll see what I'm really getting at.…
// Writer & Author Branding

True Growth Comes through Being Supported
Just before throwing a party at my house last spring, my 25-year-old son said, “Mom you’ve grown so much, you’re not as stressed out like you usually would be back in the day.” I laughed and thought for a moment. Yes, I’d grown some,…

When is the Right Time to Work on Your Author Brand?
Real Talk: When is the right time to work on your author brand? First of all, I'm an author brand strategist, so that means at least two things: 1) I should know what I'm talking about (lol) and 2) if I'm doing my job right, I am going to give…
The Life Dream
These older posts are from the original blog Andrea started back in 2013 when she first set out to pursue her dreams.