Attract Your People — Personal Branding

For just about anyone. But if you’re an author, you’ll want to click here.

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Here’s How to Survive Your Book Pub Week

You’ve dreamt of the day your book would finally be printed and in the hands of readers. Maybe that idea is often the thing that kept you going when you were in the depths of the writing or editing process. But now that the time is almost here…it can feel overwhelming too. It’s kind of like planning a wedding, right? You’re all excited, you go through the process of making a million choices to make it go right, and then the day comes and whew, it can feel like a lot. Here are some tips I give my clients when that joyous yet stressful publication week comes.

Publication Week Survival Tips

First, in order to help keep your head properly screwed on each day:

  • When you wake up in the morning DON’T reach for your phone first. Give yourself at least the first 10-15 minutes of your morning to:
    • Do some 4/4/8 breathing. Slow breathe in for 4 seconds, hold for 4 seconds, breathe out slowly for 8 seconds – this activates your parasympathetic nervous system enabling you to enter the day more calm and grounded. Repeat 3-4 times. You can also pick up this practice whenever you feel like you’re being wound too tight.
    • Take a moment to write down 3 things you’re thankful for and then 3 things you’re proud of yourself for. You could even buy a little notebook just for this special time.
    • If you can, go for a walk, even a short one, and drink a glass of water.
  • Make a list of your to-do’s & appointments each day in the morning and schedule them out on your calendar so you see visually what you actually have time for. Anything you don’t, ask for help, reschedule, etc.

7 Days to Publication Day:

  • Remind your readers that if they pre-order your book they will have it the day it comes out! (And that this helps boost sales orders). You can do this both through email to your list and social media.
  • If you have any events or promotions (i.e. presale promotion, or sneak peek chapter download, collabs, etc.) this is a great time to remind your readers via email or social media.
  • If you have help, this is a great day to just make sure your assistant, social media manager, publisher, etc. have anything they need from you (promo graphics, book club guide, Q & A, media kit, etc.)

5 Days to Publication Day:

  • Breathe. Maybe look back at some of your old notes or journals to see how far you’ve come and remind yourself of the time when this book was still a dream.
  • If you have Brand Brief or Brand Messaging kit review your bio, elevator pitch, and media talking points to re-familiarize yourself with your important concepts and messages that you want to convey.

3 Days Before Publication Day:

  • IF YOU WANT to be notified whenever something NEW is posted online about your book: Set up a Google alert for the following:
    • [Book title, author name]
    • [Book title & genre]
    • [Book title & publisher name]
  • Get a massage if you can, or a mani-pedi, or whatever. Give yourself a little self-care in whatever ways will help you slow down and appreciate the moment you’re in and release stress and anxiety.

Publication Day (woooo hoooo!):

  • Announce it on social media! And share and reshare when others share about your book.
  • Be sure to tag your publisher every time you post.
  • If your publisher is doing a giveaway and/or advertisements, share that too if you want.
  • Send your publication day email announcement to your list of email subscribers.
  • Try to take moments throughout your day to consciously BE IN THE MOMENT and remember how good the good feelings feel. This is exciting. This is what you’ve been working so hard for, so enjoy it.
  • Have a helper update your website to reflect that the book is now available (and not coming soon).
  • Update your social media profile taglines to reflect that the book is now available.

Post-Publication Day:

Share on social media each day and email your email list once per week:

  • Any upcoming public book-related events
  • Any other awesome press/reviews/shares you get
  • Photos of you at events or with friends at said book events
  • Add pertinent events, reviews, and press to your website as needed.

I hope these simple, practical tips help you keep your wits and enjoy your book publication week to the fullest! You’ve done something incredible, so celebrate.

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They Are Showing Us Who They Are

You know how they say “crisis creates character”? Well, I think “crisis reveals character.” And the same can be said of brands. During this difficult time I’m sure you’ve seen ads and posts from different brands that have either been skillfully and respectfully made, or ads that are completely tone deaf, outdated, or just plain offensive.

So many of us are watching, or at the very least will likely remember, how brands acted during this time of crisis. The other day a colleague of mine who works for Hyundai, posted a press release sharing that Hyundai donated 65,000 COVID-19 tests and provided funding for 22 drive-thru testing locations nationwide. This is the kind of hands-on, well directed actions that lead to people associating good feelings with the Hyundai brand for years to come. This is brand leadership.

You may have also noticed some of the bigger names in self development, business skills, etc. are offering free or discounted online courses which is…nice. I mean, it’s always nice when folks with more than enough money give things away for free.

Then there’s the other side, whether it’s unfortunate timing of certain ad campaigns, to companies like Tawkify forgetting that they are still running dating ads one in my feed read, “Think you don’t have time to date? You do. The best dating service for ambitious women.” LOL, gave me a good laugh though.

And then there are the cases where brands seem to just be thoughtless or consumed with making profits from fear, for instance: the VIDA protective masks ad that came up on my Insta feed the other day on which users quickly pointed out in comments that not only were the masks being made in China (which isn’t bad necessarily, it’s just not a good look right now when people are trying to support local businesses) while their competitors were making them in the U.S., but also that they were more expensive than competitors and only donated 10% of their profits (keyword there–not price but profit) while their competitors were donating much more to first responders.


And then there are brands like Amazon, with their CEO Jeff Bezos trying to distract us by wanting to test all employees for COVID-19, while only a month ago senators were urging him to give workers sick leave and hazard pay, and employees had to demand the shutdown of a facility after multiple employees tested positive. Or how about his stunt where he donated a measly $100 million to U.S. food banks (when he has personally made an additional $24 billion just since the pandemic began)? To be clear, that’s only 0.000416666666667% of only the money he’s made during the pandemic–not counting the other over $100 billion in wealth he already had.

That’s not a drop in a bucket, that’s a molecule in a pool. 

Or how about this tactless email I received the other day from some entrepreneur I took a webinar with months ago?:

The point is, people are paying attention. More than ever, our emotions are engaged and we’re going to remember the brands that showed us their true character, good, bad, and ugly.

But it’s also good for us to keep in mind with our own brands.

I’ve been trying to filter every communication I make via my brands through a sensitivity to the very real emotions and stresses people have. I aim to be respectful and conscious in how I serve you. That’s why I’ve been keeping my emails primarily focused on being a source of positive messages, reflection, and hope.

In the meantime, I’ve also been working on different new offerings I’ve never offered before because I’ve been trying to develop tools that people need more than ever.  After this many years in business, I’ve realized that some of the things I’ve learned will be of service to others now more than ever. But this is tricky. There’s a balance to strike between helping, making ends meet and being seen as someone capitalizing on a disaster.

Unfortunately, I’m not in a position to offer my services or products for free, but I am working on offering smaller, more focused offerings that are more affordable if people need help with say, just one focused thing–like how to set up their email marketing, or put together a simple website, or how to start their writing career, or leverage LinkedIn better, etc. Anyway, I’ll share more as I get closer to having these resources available as well as how I make decisions moving forward to help my communities.

I hope you’ll also take this opportunity to think about how your brand will be perceived but also balance that with the reality of what you can afford to do (it’s okay to put your family’s survival first right now) and what unique ways you may be able to help others.

In any case, as ever, I wish you the best in life and work and hope that you are safe and healthy. We’re in this together.

Will People Like Me? Personal Branding From Your Core

Have you ever wondered if your personal brand will really fit you years from now, or even days? That was one of my fears when I first started crafting my personal branding to where it is now. I was afraid to commit to something because I felt like I couldn’t be tied-up in a pretty bow like that. I had too many interests, too many things I wanted to do.

“You’re always you, and that don’t change, and you’re always changing, and there’s nothing you can do about it.

—Neil Gaiman

There’s a lot of pressure when you’re building your personal brand. You ask yourself questions like, “is this who I really am?” Or “How can I pretend to be who I want to be perceived as?” Or “Will people like me as this brand?”  These are some of the most common fears that come up for my clients and students too.

It can sometimes kind of feel like you’re a college freshman being asked to pick the career that you want for the rest of your life.

But the thing is…these fears aren’t based in reality, or at least they don’t have to be.

Change is guaranteed.

Just like the world around us, we humans are ever-evolving. And thank goodness because good gawd, I cannot imagine if I was still attracted to the kind of guys I liked in high school. Or imagine I still spent the majority of my income on Fun Dip, Blue Razz Berry pops, and collectible plush bunnies like I did in elementary school, or wore the same overall-shorts and shoulder pads I did in junior high. Okay, maybe my junior high fashion is back, but that’s beside the point.

Your core doesn’t change…


We’re are meant to adapt, mature, and change, but there are also things about us that stay pretty constant. And that’s good too. For instance, while my spending habits may have changed, my innate desire to help people has always been there.

Except when it does?

You can even have phases where you seem to change and then come back to who you are. While I had always been a sensitive caring kid, I went through an awful (now embarrassing) phase of gossiping about classmates during my middle-school years. When I eventually realized it was more about my own insecurity than other people, I was able to return to my original factory setting of being empathetic and compassionate.

The point is, if we’re living with our heads screwed-on most of the way, we’re trying to be the best we can be.  And that drive and evolution to be our best selves is something we can hold onto, something we can build our personal brands on.

Our strengths, values, and core is something that won’t drastically change even if we decide we’d rather be a social worker than a salesman. Okay, maybe there’s some ethical changes necessary for that one, but you get the idea.

Powerfully stepping forward

When we consciously work to be the best humans we can be, we find more powerful ways to step into our purpose and interests. We may even discover along the way that we prefer writing memoirs to novels, or painting in oil, rather than acrylic, or working a low-stress job to fund our artistic interests, rather than working freelance. And that’s okay, it doesn’t mean your personal brand has to be thrown out the window.

In the past, I think these kind of changes might have signaled a sea change in how we think we should have presented our “brand” or “persona.”

The opposite is actually true. Even the corporate bigwigs know that people prefer to connect with other people, not inanimate corporate brands.

As Entrepreneur.com notes:

“When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels.”

Your personal brand still has value, even if you left your job, or changed careers, or retired. Sure it may need some work, but if you’ve used your own personal strengths as the foundation, it’s much easier to rebuild.

personal branding from your core

 

Loyalty to People

“As society changes, as politics change, as people change, certain songs still seem to resonate.” —Beck

Think of some of your favorite personal brands, if these people shifted their focus it’s likely you wouldn’t write them off. For instance, Oprah had a talk show for years, which she shifted from to start new ventures like O magazine and the O network. Sure there was talk of audience loss, maybe growing pains, but look at her now. She’s still a big (a huuuge) name. She’s dug more deeply into spirituality with Super Soul Sundays; she’s invested in other shows and stories she feels aligned with.

And she’s still successful.

Did she lose some fans along the way? Probably. Did she gain even more who are aligned with her personal brand values? You betcha.

Not everyone will like you.

Here’s the other thing, if or when you make some changes in your career, or life, or brand, some people won’t like it. They’ll leave, block you, or fall out of touch. That’s just fine. You don’t need to be everything to everyone. In fact, you can’t. Not really.

Embrace who you really are at your core, embrace what you truly believe in, and build your brand on WHO you are, not just what you do. You are much more than your title, your art, your craft, or your job. You’re an exquisitely faceted PERSON whose personal brand works to help attract the kind of people you want in your life.

Strength in Personal Branding

That’s why I focus on strengths-based and personal values-based personal branding. I believe your character, how you treat people, are still the most important and memorable things about you.

When you can build a personal brand grounded in who you authentically are, the fear of how things may change down the road, melts away.

How to Get People to Care About Your Art

I want to talk about something I’ve been thinking a lot about this week, namely: perceptions of reality. You know, something light and airy. 😉

Seriously though, as writers and creative-types we are often so intimately oriented with our own work that we have trouble articulating why someone else should care about it. Okay, maybe you’ve never felt this way. But I know I have.

Maybe you’ve feel like the inherent virtue of your art should be obvious—​I mean you love it! Everyone should! Or maybe you can’t even imagine how someone could appreciate our work. You like it, but you can’t help but see the flaws. Or maybe you think that you’re the only one who would like this kind of thing.

Or maybe—and this kind of thinking is even more insidious—you think that it can’t be both True Art and commercially viable.

In any of these scenarios, there’s a problem of perception. Whether we think highly of our work, find it always lacking, or wrestle with making True Art while trying to pay the bills—​we’re focused on our own reality. We’re looking down at our own work in our own little bubble-world, trying to find a solution there, meanwhile the real solution doesn’t live there. It’s out there in the world, where we aren’t looking.

Introspection is important; and I would argue that it’s essential to understanding why your work is valuable. But sometimes we need to burst our own bubbles and try to step into another’s perception bubble so we can gain insight.

One of the biggest challenges I see writers and creatives face is how to get people to buy-in to what they are creating.

Where the Answer Isn’t

Much of the time, I think we’re looking for a formula or tip or trick to connect with a larger audience. Like if only our Instagram was better, or we did live videos on Facebook, or whatever, that would be the missing key to stardom.

I don’t think the answer lies in formulas. That’s not to say that you can’t learn how to be a better Instagramer, or utilize effective tools to get out there in front of the right people. It just means maybe we’d gain a whole lot more insight by understanding how our ideal market thinks and sees the world.

How Different We Can Be

My ex-husband was a philosopher and when we were still together a loooong time ago, he studied philosophy at Berkeley. Over many a family dinner, and the subsequent wiping off of our toddlers faces and sweeping up of floors after they ate like adorable human tornadoes, we often discussed existential conundrums and the very nature of reality itself.

To him—​and let’s face it, if you take philosophy studies to their logical end points—​there is no such thing as an objective reality. This eventually led him to a more nihilistic and hedonistic life-in-practice.

My ex was and likely remains—I’m sure he’d admit—a man of extremes. But I will say this, he lived what he believed, for better or worse (mostly worse—​you’ll understand when my memoir is finished, haha). This was one of the things that initially most attracted me to him, but ultimately one of the things that tore us apart. Without sounding like a complete ex-basher, it seemed to me that he felt his perception of reality (and the lack there of) was Truth, even though that according to him also did not exist.

And of course, I thought that my perception of reality was the more correct one. As a young stay-at-home mom of two toddlers, my reality of stuffed animals, runny noses, dirty diapers, park play-dates, and laundry looked very different than his reality of graduate school classes, commutes listening to audio books, and late night study sessions.

I had no use for reality as a philosophical construct, I was living it in the scrubbing of the bathtub, in the soft cuddles with my babies’s sweet little bodies, in the changing of diapers that smelled like garbage burritos, and in the giant, beautiful eyes of my children that looked at me each day with pure love and expectation to give them the very best of myself. I was living in the world of the visceral, corporeal, and sometimes even somatic.

As much as I don’t  want to drag my ex into anything, I tell you this snippet from my life because I want to acknowledge how different two perspectives can be—even in a relationship between two people who live in the same home.

And when two very disparate perspectives are not bridged, relationships can be torn apart, art doesn’t get appreciated,  and megalomaniacs can get elected to office. 

Okay, okay I’ll get back on track…but you get what I mean.

~

Balancing Perspectives and Who You Want to Be Around

The older I get the more I realize I don’t want to waste my time with people who are at odds with my core values. Maybe that’s an asshole thing to say, but it’s what I feel. And yet, I also see this deeply divided America (and world) and try to figure out ways to reach out and heal our communities, and understand each other better,  without compromising my own values.

When it comes to our art, our work, our business, I think there’s definitely virtue and even a call in trying to connect with new audiences, but I think it’s often more helpful to start with the people you really want to work with, or help.

In other words, I believe our time is better spent working to connect with the kinds of people we want to work with or be around, rather than trying to appeal to everyone.

How to Get People to Care About Your Art

As an artist, if you/we want to get people to care about your art, you must do the hard work of stepping outside of your own perspective bubble and consider what it’s like to live in another body, another life. I think this kind of experimentation isn’t just useful for helping us connect more effectively with our ideal customers and readers, but for our own edification as human beings, as well. It’s not always an easy thing to do, however.

If you’re interested in thinking and learning more about this idea of working to understand other’s perceptions of reality I encourage you to check out these two episodes of NPR’s Invisibilia podcast. As ever, your perception of reality will expand simply by listening, but there are also some valuable ideas on how to step out of your own narrow rut of thinking in order to see what others might see. The more we understand how others think, the easier it will be to communicate the value of our art/work.

If you really believe in the power and/or value of your work, I encourage you to find ways to help others see what you do. But paradoxically of course, being able to do that requires standing in their shoes, and attempting to shed your own perceptions enough to view at least some of how they perceive the world.

And here’s the thing, it’s never like you’ve arrived and now understand everything about how others perceive the world. But the more we make an attempt to understand what it’s like to live in someone else’s skin, the more we become better humans.

We become more compassionate, understanding beings who create better, more insightful, powerful ‘doings.’

If you’re having trouble connecting your work with the right customers or fans, I’m here to help. Of course, there are plenty of free resources here on my blog and site (and email list), but if you feel like you could use some one-on-one time to work through this challenge, I offer both à la carte one-on-one consultations, and longer-term one-on-one consulting where I can help you discover new ways to break through the confusion and start reaching your amazing audience, right where they are.

 

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Why Branding is So Important for Writers and Creatives

One of the most common questions I get from writers and creatives is, “how can branding help me?” There are so many ways, but for brevity’s sake let’s just look at these few. But first, remember that great personal branding is all about knowing yourself so you can go kick ass at whatever it is you love!

If you’re unsure of exactly what the hell a brand is, you’re not alone. Read this post first to get the quick definition (& how it’s different than platform, or marketing).

If you DO know what a brand really is, read on.

Clarity = Powa! (aka Power)

Branding makes your life easier. Imagine you have a clear vision of where you want to go, what makes you strong, what values you hold dear, and clarity as to just who you are.

Suddenly making decisions like whether to take that job, or make that video, or write that book become easier. I’m not saying it’s magic, but it does give you more powa to make decisions.

Unlike what you may have thought before, your brand doesn’t pigeon-hole you, it frees you to be your most authentic self while pursuing the goals you truly care about.

Email Newsletters, ads, sales funnels, etc. are pointless without mindset.

Have you ever felt overwhelmed with the sheer quantity and pace of marketing? Really, who has time to do all of the things that everyone says you should do to promote yourself? We have to pick and choose what we’ll try and how we’ll market ourselves–but those are just actions, to do list items. If we want to succeed we have to change our mindset.

I’ve been working in branding and marketing for many years, but it wasn’t until recently that I realized just how key mindset is.

When you’re down in the trenches promoting yourself or your work it doesn’t always feel refreshing or inspiring. It’s easy to lose sight of why you’re doing it in the first place. That’s where branding shines. If you’ve created a cohesive brand and branding strategy, it’s easier to go back and remind yourself of your WHY (why you’re doing all this anyway).

But there’s one more thing.

Brand strategy also takes you in depth into who your ideal market is and once you have a more intuitive and structured insight to who the people are who love your work (what they desire, and where they are) all of your efforts become more effective as well.

Marketing without first taking the time to figure out your brand strategy is like throwing darts into a lake, hoping to catch a fish.

Achievement isn’t as satisfying if you don’t know who you really are and what you really want.

We’ve all seen it before, people at the pinnacle of their careers who end up having a mental breakdown, or worse. And instinctively we know that many times this is do to overwhelm at a life that was reeling from fame and fortune. I’m no celebrity or billionaire, but I’m willing to bet self knowledge and mental healthcare could have prevented these tragic reactions to “success.”

When you are no longer in a low-key existential crisis all the time, you suddenly have the strength and clarity to do the things you never imagined you could.

Like creating the kind of art you feel born to create, for instance. Good brand development helps empowers you to do this.

You have a brand, whether you want one or not.

Think about the ridiculously successful writers and creatives you know of–they all have a personal brand, or what some might call a personal philosophy.

You understand quickly who they are and what they’re all about. You then use that knowledge to decide whether or not they are for you. Your audience deserves the same.

Regardless of whether you’re consciously creating a brand strategy, or just doing your random thang, people are watching. They are deciding whether or not you and your work fit into their lives. If you want to be successful you must make it easy to understand just what you’re all about.

What drives you? What do you want to do in this life of yours? How do you want to be perceived?

Chances are, you will not achieve the kind of success you want, unless you get super clear about who you truly are and what you offer the world.

The Secret Sauce is you.

When I set out to become a legit writer I was very confused about how to brand myself. After all I wrote in different genres and my day job was in marketing, design, and branding for business. For months I struggled with just what I wanted to do.

Then one day I attended a local TedX talk on personal branding. The speaker said something that  shifted everything for me. Paraphrased it was this:

When it comes to personal branding, what you do for a living doesn’t matter as much as who you are.

Let that sink in for a moment.

How you move about the world, your values, your desires, your professionalism, the way you do things is most important. Whether you change careers or genres it doesn’t matter if you’ve build a solid brand based on WHO you are.

This is what helps personal brands like Elizabeth Gilbert or Shonda Rhimes skip from genre or format without losing their fan base. People want to engage with other people. Sure they may be initially attracted to your writing or art, or songs, or whatever you’re making, but they will STAY because WHO you are comes through and resonates with them.

Invest in self-knowledge

This is why I do what I do. See, I believe we have the opportunity to make the world a better place and we all have our parts to play. Writers and creatives are needed more than ever. And yet writers and creatives tend to doubt themselves more than most. Our culture has placed more value on money than beauty, but I know we can have both. I refuse to follow the starving artist philosophy.

It’s the arts that makes us human, settles us, informs us, ignites us, and helps us remember that there is more to life than mere survival.

I’m on a mission to help creative people step into their authentic selves, even if that self is a work-in-progress–spoiler: we are all works-in-progress–and gain the clarity they need to live the life and do the work they feel pulled to do.

You’re Irresistible, You Just Don’t Realize It

Everyone has that special something that makes them oh-so-attractive to the right people. Sure there are the folks that are attractive to just about everyone, but I’m not talking about them. I’m talking about us–the everyday people who also have raving fans (even if they’re only your moms, or best friends, for now).

Let’s think about your career in the context of dating and relationships.

If you’re looking for your soul mate aka The One, I’m going to go ahead and boil down the myriad of self-help books to two things you’d likely do: First you’d figure out what you’re looking for in a mate, maybe  make a list of everything you’re hoping for. Next you’d take a good hard look at yourself and see whether you match up to that ideal partner, or whether you may need to do a little work on yourself before you’re ready for them, or will become irresistible to them.

Personal branding is a lot like that. When it comes to your creative career, whether you’re a writer, a painter, or a blogger–it’s no different. You need people who want your work/you. But you also don’t want to sell your soul, or sell out to get that audience. In order to attract them, you need to understand (and maybe pump up) the traits that will pull them toward you.

So now that you’ve got that, let’s step away from our soul mate metaphor for a moment and talk about your creative work.

Of course, the work you produce has a ton to do with whether or not people will want more of it, but identifying what it is so amazing about both you and your work is essential to tweaking that homing beacon that will attract them.

Without sitting by the mirror pool like good old Narcissus for too long, let’s take a look at a few ways we can focus on that second part of enthralling our “soul mate” audience: ourselves. Here are some quick ways to gather insights into why you’re so kick-ass, without feeling like a total asshole about it.

Gather Info

Take a moment and think back, or even look back at emails or notes, or whatever, from those who have said nice things about your work (or you). What did they say? Usually, there are some common threads. These are often clues to just what things make you and your work so appealing. Make a list. And circle commonalities.

I have a Feel Good folder where I keep nice things people have said to me, cards, art, etc. to help boost my confidence during low moments and remind myself of my strengths. I highly recommend creating your own version.

Listen to Compliments

Instead of eschewing compliments, from now on just start listening when people compliment you, take note of it, and of course, thank them kindly.

More often than not, if someone has taken the time and energy to compliment you, it is genuine. It’s often a lot more awkward to speak up that than we realize, so when someone breaks the barrier of silence to tell you why they love you or your work, for gosh-sakes, listen.

Ask More Questions

Don’t be afraid to ask questions. Pick a select group of people who like your work, or have said nice things in the past, and ask if you can pick their brain for just a couple minutes. Tell them you’re working on becoming your best self and producing more of your best work and that you’d love to hear their advice.

Here are some good questions to ask:

  • What do they like best about you/your work?
  • What/how does it make them feel?
  • How does it add value to their lives?

Get to Know Thyself

Next, go internal. Get real with the WHY of your work.

Why do you do this stuff anyway? Perhaps, it fulfills you, or maybe it pays the bills. Heck, if you’re lucky, both.

Once you’ve written down a few reasons, go another layer or two deeper and keep asking WHY.

Why does it fulfill you? Why is it good that it pays the bills? You get the idea.

Chances are, as you keep digging you’ll uncover more of the core of what motivates you to create in this world. And the more in touch you are with this purpose, the more it will ring true in your work and life and the more you’ll attract the right people.

Own Your Bad [Irresistible] Self

Your next step, once you’ve begun to understand what makes you so darn wonderful is to start thinking about ways you can serve others with your amazingness.

What actions can you take to help serve your ideal people better?

I firmly believe that when we act on the things that drive us, utilizing the talents and skills we have, to add beauty and insight to our world, the more we naturally step into more effective ways to reach the people who really need both us and our work.

I’ve also created a handy-dandy free worksheet download to help you really dig into this exercise and own your irresistible self.

So go ahead and download the free worksheet & find out what makes you so damn irresistible:

 

What makes you irresistible?

Find out now, download the free worksheet:


What makes you irresistible - find out