Andrea | Andrea Guevara

About Andrea

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Entries by Andrea

My Favorite Hacks and Apps
for your Creative Career

After nearly two decades as a creative entrepreneur and writer, I’ve come to find some of the best hacks and apps for your creative career (including great tools, and software) that make my days run smoother. And when I find something great, I love to share! But it’s been a while since I’ve done a […]

08/31/2018

Aretha Franklin’s Tough Choices
on the Way to Success

I was heartbroken to learn of Aretha Franklin’s death yesterday. It was the kind of loss you feel based on some wish that I’d had a chance to get to know her. Like now the (irrational) opportunity was definitely gone. I’ve always kind of seen her as a mama bear. As a kid I listened […]

08/17/2018

For Writers & Authors, Your Creative Work

Decision Fatigue is Robbing Your Creativity: What to do About it.

Decision Fatigue Can Rob Your Creativity Have you heard of capsule wardrobes? Or entrepreneurs who eat the same exact thing for breakfast every day? There’s a reason they’re doing this. And I’ve totally been resisting it. But I think it’s time to change that. Did you know that adults in the U.S. are estimated to […]

08/10/2018

Keep Your Wits.

I’ll Do Well Anyway: How to Not Allow Failure to Define You

There’s a blurry video from 1986 making its rounds on Instagram lately. Have you seen that old video clip of Mike Wallace of 60 Minutes interviewing Oprah? In December of ’86 The Oprah Winfrey show had just launched and our beloved icon was just stepping on to the national stage. She discussed how to not allow failure […]

07/20/2018

Mindset Shifts, Ways to Keep Going

How to Deal When Someone You Dislike Wins

Have you ever experienced something like this: Someone you can’t stand gets a win. You know them to be a [fraud/asshole/full-of-shit/fake/abusive/condescending/fill-in-the-blank nasty trait] and yet they won an award, or got a big client, or a book deal, or whatever. Maybe they even achieved the kind of success YOU want! Dammit. And so you start obsessing […]

07/06/2018

Keep Your Wits., Pursue Your Dreams, Ways to Keep Going

How do you save the world while still keeping your own family safe, fed, and cared for?

This week we watched the long-awaited Incredibles 2 and it got me thinking about what will it take to change things in our world, and our own lives. Fourteen years after the original film, I wondered how this new addition would be different. After all in 2004 (when the first film came out), things like […]

06/22/2018

Writer Branding Q & A

Q & A:
Should I establish a brand for my book or myself?

Q: I have a book out and one forthcoming. How do I establish a brand? Should I brand my book or myself personally? Do I link the two books through titles? —Lee Andrea: Generally speaking you want to establish your brand for you as the author, not only for your book(s). But before you tell your […]

06/15/2018

Ways to Keep Going

First Hand Perspectives: Mental Health Awareness for the Other 11 Months of the Year

Yesterday marked the last day of May and with it the final day of Mental Health Awareness month. And while I’m glad there’s a month for it, the reality is that folks struggling with, or affected by mental health issues, or mental illness, or heck, just the average day-to-day battle keep sane in today’s climate […]

06/01/2018

Writer Branding Q & A

Q & A: I write in multiple genres and topics, how do I build an audience?

Q: I, like several of the other writers here, write multiple genres and on multiple topics. Consciousness, mindfulness, dance and somatics in nonfiction largely; also poetry (several books) and fiction. I’ve a Facebook presence, tweet, blog. How do I build audience further? Seems my brand is broad. —Cheryl Andrea: This is a question that so many […]

05/24/2018

Make More Money, Pursue Your Dreams

The Magic Mindset to Selling Without Feeling Sleazy

Those words “sales” and “marketing” have often felt icky to me. Marketing definitely has a stigma caused by the incessant, bludgeoning advertising and empty promises that assail our modern lives. And sales? For me it’s often had a sleazy, even traumatic feel; but hey, my ex husband was a salesman, so what can I say? Among other […]

04/13/2018